3 biggest things you need on your website to book more clients

3 biggest things you need on your website to book more clients

I’m really excited to be talking with you about this because it will help you bring in more clients into your business. We’re talking about the three biggest things you’ve got to have on your website in order to book more calls, more discovery calls, which will turn into more clients for your business.

This is for you if you have a higher-tier offer that you provide in your business. It could be a private coaching program or a group coaching program, or if you provide a service to your clients.

So what are the three things that you want to make sure that you have?

#1) Branding with Personality

So the first thing that you want to have, number one, is that you want to have branding across your website that reflects your personality, that shares who you are as a person.

Now, why is this important? It’s important because people want to work with people.

People want to work with people that they feel like they know and that they certainly like, and that they can and trust. So, if your website currently does not reflect who you are as a person – if it has no personality…

if it’s “blah” and you’re ashamed to share it – it’s not going to truly bring in the clients that you want to work with, the high caliber clients that you want to have.

So your website needs to have good visual branding that shares your personality with them. The colors on your website, the fonts that you’re using, your photography, all of it needs to play and work together harmoniously in order to bring in more clients.

When you have a look and feel that is truly your own..

One that is unique and not cookie-cutter…

One that reflects who you are as a person…

people are going to resonate with that.

So you want to make sure you have that across your website.

#2) Conversational Website Copy (the words on your website)

You want to have website copy that also communicates your message.

So, whereas your branding communicates who you are and works to resonate and attract your client through visuals – your website copy needs to also bring your clients to you through words.

It’s super important to have a clear message and talk directly to your ideal client.

So what stories are you sharing on your site? Does their copy reflect what your message is all about?

Is it clear what your client, your end client, is going to receive when working from you?

Are all of those things clear?

Does your website copy reflect what you are all about and the value you provide your clients with?

Is it conversational in tone? Is it something that people actually want to read? You’ve got to make sure your website copy does this.

When it does, you’ll connect with the people you want to help and bring more clients to your business.

#3) A Clear Call-to-Action

On your website, do you have a clear call to action to take that next step with you? Do you even know what the next step is that you want your website viewers to take? Is it clearly communicated on your site?

Do you want them to go to a booking page to book a call with you?

Or do you want to take them to a checkout page to actually check out and make the purchase to work with you?

What is your plan?

What is your process for bringing people into your business through your website?

You’ve got to have a clear process in place so you are creating a good experience for your new clients.

From start to finish, we want to create a beautiful experience for your clients.

All the way from when they first hear about you and your brand to when they are actually on your website and looking through your content, and then realizing, that you are the person to help them with the problem that they face, and then to actually book that next step with you and become a client.

Now I want to hear from you.

Do you have these three things implemented on your website?

Let me know by commenting below or heading over to my free Facebook group community “Women Entrepreneurs Building Online Empires” where we can hang out there.

I’d love to hear from you!

Do you want to learn how to build your own website? I’ll walk you through everything you need to know step-by-step in my program, the Website in a Week Workshop. Click here to read all the details and get yourself signed up!

For your online success,

The Only Webpages You Need to Start Making Money

The Only Webpages You Need to Start Making Money

Today, we are talking about the three webpages that you must have in order to start bringing in clients effectively.

Now, I help clients build these pages out all of the time.

Some of my clients want to only build out these three pages to start with and other clients of mine want to have the entire website plus these three pages.

Why? Because these three pages are the pages you’ve got to have in your business in order to sell your paid offers from your website (and that’s the goal anyways, isn’t it? – to actually make money in your business!)

Simply put – when you have these three pages, you’ll be able to bring in more sales.

So what are the three pages?

Page #1) Your opt-in page

It’s also called a lot of different things. It could be called your “lead page” or your “landing page” or your “squeeze page”. There’s a lot of different names but it all does the exact same thing.

It captures leads. Leads for your business! Leads who are going to purchase your paid offers and become a part of your community.

So the first step of bringing people in and making sales online is to actually bring people into your community and onto your email list! And how you do this is with your opt-in page.

On this opt-in page, you want to make sure that you’re giving something away for free in exchange for their email address and their first name.

Then, once you have their email you can send them relevant emails to warm them up to buy from you.

Page #2) Your Thank You Page

The second page is your thank you page. On this page, you thank them for subscribing and then what you want to do is tell them to go to their inbox to retrieve the gift they have opted in to get.

This freebie gift is going to lead into your paid offers.

Page #3) Your Sales Page

Once you have those two pages in place, the last page, the third page is your sales page.

This page is going to actually sell your paid offer!

Whether you are selling a coaching program, a service, or an online course – you’ll want to have a sales page for each paid offer that you have so that your website is selling for you.

For an effective sales page, you want to dive into an entire story of taking your website reader on a journey through all of their pain points and painting the picture of where they want to be and then sharing the result that your paid offer is going to bring them.

All 3 of these pages work together and when you use them together in a seamless journey – you’re warming people up to work for you. That is how you start bringing in more clients with these three pages.

So if all else for your website – get these three pages in place and you will be able to start bringing in more sales into your business.

Now, I want to hear from you!

Do you have these three pages in place in your business yet?

Are you going to get them in place?

Let me know below in the comments! Or you can head over to my free Facebook group community by clicking here. I go live every week!

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