Do most of your discovery calls end in a “no”?
Here’s what you’re probably not doing…
Let’s say you’re running a discovery call with a new potential client. They’re being open and vulnerable and you are jiving so well, and you can’t stop thinking about how amazing it would be to have them on board in your coaching program.
You excitedly share the offer to join, and then you get that dreaded pause on the other end of the phone after you share your price.
The pause says it all.
You cringe as they stumble through the next few things they say.
… wow that’s a lot of money
… I’ll have to check with my spouse
… I really want to work with you.. But I just can’t justify spending this much
You wholeheartedly share that you understand completely and that you’ll be there whenever they are ready to take the next step. Then, you reluctantly jump off the call.
But you can’t help but wonder if you’re missing something. They were a PERFECT fit and you know your coaching would help them make big change.
Doubts flood in on practically everything you’re doing…
- Am I charging too much?
- Should I package my coaching differently?
- What did I not communicate during the call for them to see the value?
What I see many coaches do is start reevaluating everything and changing things up right away for the next call, and yet they keep getting the same results and they aren’t ever sure where exactly they’re going wrong.
Here’s the truth….
No matter what you charge for your coaching, there will ALWAYS be someone who thinks it’s too much.
The problem isn’t what you charge for your coaching. You should charge exactly what makes sense for you and the time you want to spend working with clients 1-to-1.
What you charge for this is irrelevant in whether you get signups or you don’t, as there will always be clients who are the most perfect fit and who will sign up and there will always be people who will not be ready for your prices.
So how do you sign more clients when everything in the call goes so well and then it shifts as soon as you share about your offer?
What I have found to be one of the biggest reasons I’ve been able to convert so many discovery calls to clients when it’s time to share about my offer is because I give clients 2 options to choose from so they can pick the right one for them. This shifts the whole conversation.
Suddenly, this takes people from having to choose between – “yes” to join or “no” to join, but it turns the conversation to either:
“yes” to option 1
“yes” to option 2.
Of course, there is ALWAYS the option of “no” to either, however, their mind is more focused on which one is the right fit for them – based on what they can currently afford or find the resources they need to proceed.
This is called “tiering” your coaching packages.
There is a lot of details that we can go into on how to structure each of these and have the value shine through to the client so it really is a “yes” or “yes” choice, however, at the simplest level here’s what you can do:
The first option is your high-level option. This is the highest level way they can work with you and this is naturally, at the highest price point.
Then, the second option for working with you for coaching can either be a different smaller level of access to you or a group coaching program. This option is typically considerably less in price so that if they can’t work with you at your highest level, at least they can get started with this level and they can work their way up as they start seeing transformation.
This works in all niches – no matter who you coach.
In the world of business or wealth, if they start at the lower level of coaching, get results and make more revenue then they can experience the transformation, make more money, and be ready for that next level package.
If this is for personal development or relationships or their health, they can always go up in their mastery with you.
People are resourceful and can find a way to hire you high-ticket when they see the value and the goal that they want to achieve is strong enough for the transaction that will lead to transformation. But in order for them to see the value in the first place, you want to get them in the door of working with you so they can start experiencing shifts in their life.
Helping you convert your calls to coaching clients for your business is one of the main things I work with clients on inside of my coaching programs.
Tiering your offers is one strategy that leads to more sales and gives you the ability to help more people at the same time! If you’re ready to look at how you can tier your coaching offers and package them up to convert more calls to clients, apply for a free 45-minute “Become a 6-Figure Coach Strategy Session” with me and we’ll start by visualizing where you want your business to be, uncover all of the things that are standing in your way, and then create a simple, actionable plan to make your business goals a reality and get you booking more coaching clients!
So, you’re a coach and you’ve been told you need a niche, but you’re not sure how in the world to choose one or even why exactly you need to choose one.
Firstly, you don’t need to do anything.
You don’t need a niche.
You can help anyone… at any time… with anything.
This is always available to you and you could make it work if you want to for a while.
However, it’s typically much more difficult to do because you aren’t sure 100% who you’re speaking to…
When you don’t have a niche, everything you write ends up sounding dry and generalized, and you don’t get anyone asking about your coaching packages.
Often you’re also left feeling scattered and unsure of what to even write about in the first place.
However, when you choose a niche, suddenly, your brain has something to wrap its’ mind around and go “all-in” on.
Our brains love concrete things.
They’re made to focus.
And when we have something concrete to focus on, it’s 100x easier to take action because we know what we’re doing.
Businesses take time to build and people want to know you can help them specifically.
The ONLY way they’re going to know that, is if you are speaking directly to them.
Sometimes it takes the same message a few times to build enough trust for somebody to reach out to work with you.
But in order for them to even be drawn to you to begin with, you have to get their attention.
You can cut through all the noise with a powerful message catered directly to the person who desires the result you help people with in your coaching.
When you have a niche, you can far more easily capture their attention and excitedly draw them in so they see you as the obvious coach who can help them with the exact thing they are wanting to achieve or overcome.
So, you don’t need a niche, but you’ll likely be far more successful, far faster WITH a niche.
If you want faster results, zeroing in on the result this person is after and who this person is will attract them like bees to honey…
The biggest thing that come up for my clients and for myself when I was choosing to narrow my own niche down is that I got scared that I could somehow choose the “wrong” niche.
That by choosing a niche in the first place, I would be saying “no” to opportunities to help others who also need my help.
However, in trying to keep everyone who could benefit from my coaching, I was having the most difficult time talking to the people I really wanted to talk to by keeping several people in my audience who didn’t really need to be there. These are the people I was just hanging onto because I was scared that if I let them go in my marketing, I would lose something.
It’s human nature to protect ourselves. However, most of the things we try to protect ourselves from aren’t even a threat and actually are keeping us small.
How I approach things now and how you can approach things too if you find it helpful is by asking yourself this question:
Who am I most aligned with and excited to work with?
For me, it’s the coaches.
The ambitious women with big hearts…
who also have a family and want to build a successful business that gives them excitement and joy every day because they’re making a real impact in people’s lives.
So how exactly do you zero in on the niche you want to help with your work as a coach?
Follow this simple 5 step framework to choose your niche right now! (This is the process that has worked for my clients and I, which is my adaptation from the Life Coach School’s “Narrowing Your Niche” worksheet)
First, what main end result do you want to help people create the most?
This would be the result they are looking to achieve.
People pay coaches well in all 4 of these areas:
> Personal Development
Choose the area you specifically want to help people achieve the most. This is step 1.
As an example, my niche is “Money”. They want to make more money with a business.
What is your dream client typing into Google to find the solution? This is a specific ONE sentence/phrase they would consciously type.
As my example, my clients would be typing in: “How do I make 6 figures as a coach?”
Who are they? What are two defining characteristics of this person?
For me, I help women who are coaches.
Women & Coaches are my two definers. They are women who choose to be a coach.
What circumstance do they find themselves in?
As an example, I help people make 6-figures with their business (step 1), but not just any people – I help women coaches (step 3), but not just any woman who is a coach – I help women coaches who are raising a family at the same time (step 4 – the circumstance).
What makes your solution one step further amazing for this audience? What is a second problem you’re solving that this specific audience you have chosen would find so helpful and much needed?
Because my audience are women who have kids, they often don’t feel like they have enough time to build a successful coaching business because the other people they see who have successful businesses are not mom’s – so they blame the lack of time for why they aren’t successful. So, the reason why my solution is amazing for this audience is because I’m teaching how to build a successful coaching business working under 20 hours a week.
When you choose your niche, what it comes down to more than anything else is clarity of who you would love to work with.
Because you can work with anyone.
If you feel a bit stuck, try looking at it from where you once were 6 months ago, 1 year ago, or even 5 years ago. Who was that person? What was she going through? How could she have benefited from your coaching back then that you could offer her now? Usually, as coaches, this is who we’re most drawn to work with because we can understand and relate to them the most because we WERE them. We are them. We see past selves in them. And as coaches, we’re helping them rise up more rapidly then we did because we are helping them tap into their inner wisdom and our wisdom we have gleaned from our own journey.
The clearer you get on who this person is, the more aligned your message will be to attract them and the more people you will attract because you’re making that connection with them because you understand who it is you’re talking to.
It’s easy to talk to everyone. It’s general. It’s safe. Yet, your results will be very small.
But when you are clear, and pinpointed on who you help in the world, these people (these dream clients) will see your content and be attracted to you! And that is the results I want you to experience in your business. I hope this served you my friend! Keep moving things forward because you are doing important work in the world and people need you!
Let’s talk about leads.
Do you have new leads (that is, brand new people who would be a perfect fit for your paid offers) being introduced to your business and joining your email list daily?
If you don’t, there is no better time to start than today.
Because when you have people joining your list…
Who are eager to solve the exact problem that you help people solve…
Then, that’s when you have a business, my friend.
Your job is simply to reach these people.
One of the biggest challenges I see so many entrepreneurs run into is HOW to reach their dream clients.
When I was first starting out in business, I did not know how to do this either.
Then after a lot of trial and error, and hiring lots of mentors – I found out how….
And I implemented.
And everything changed for me.
Now I have new leads coming in daily to my business.
And you can easily have this too.
All you have to do is set it up.
You simply need to have a good lead magnet that your dream clients would find really valuable. Not something that is a throw-away, that they look at once and never revisit… But a lead magnet that they can refer back to again and again.
And then you want to have a way to get in front of the people your lead magnet is made for.
My favorite way to do this requires no time on my end…
I have entire funnels running for me on autopilot.
I have people joining my list every single day.
I also make offers every single day.
And the equation for making money in your business is that the more offers you make and the more people you make those offers to – the more clients & sales you get.
I’m not talking about super salesy offers, but genuine, authentic offers that are natural and cause people to want to join. They sound like this…
“Hey, I know sometimes you have this problem, I did too… and I found what works for myself/others. If you want my help, too – I’m here and we can work together so you can have success too.”
Every day, multiple times during the day and night, I am making offers that sound just like this to people who are an aligned fit for what I offer. The best thing about this is that it’s happening WITHOUT me having to do a thing now.
All I had to do was create my funnel* and it now runs on autopilot, bringing me new leads every day. I have these funnels in my business running for me year-round behind the scenes on evergreen.
*What is a funnel?
A funnel is a series of events you take people through that looks like this:
Free offer > a series of value Emails > Invite to paid offer
Essentially, a funnel is a way for you to attract people who would be a good fit for your paid offer by offering something first that is free, and then warming them up and inviting them to take the next step and join your paid offer. A funnel is a way to “funnel” people into your business who are a good fit vs. trying to market to anyone and everyone whether or not they are interested in your offer. When you have a good funnel, you are able to market your offers to the people who actually want what you have.
This changes the game for you.
You can get one or multiple of these funnels in place in your business too – making offers and sales while you sleep.
If you want my help showing you how you can create your own funnel for your online business so you can start attracting new leads daily who are a fit for your paid offers, then come join me inside of Your Business Design Academy. This program is my monthly group coaching program where I will help you pinpoint your dream clients, create a compelling lead magnet they will love, and help you set up Facebook ads so you can keep new people coming into your business on autopilot day after day. Doors close soon, so now is the time to get yourself signed up! I’d love to see you inside as you work on taking your business to the next level. That is all I have for you today my friend! I hope this episode has served you and I’ll see you next week.
This can be an entire series of posts, and I will be adding more for sure on this topic because I could talk all day on how to package up your paid offers to sell. It’s what I do with my clients and is fundamental in successfully building and scaling your online business.
Today, we’re talking about the most foundational pieces you have to know when it comes to creating a paid offer that people actually want.
It all starts with knowing what people actually are wanting in the first place.
What do they want?
People who pay for services or coaching all want the same thing… they want a solution to the problem that is directly in front of them staring at them in the face.
The problem they can articulate is the problem you want to show up and share that you help with.
They want to be on the other side of the problem. And the faster you can help them get to the other side, the more valuable your paid offer will be to them and the more they will be willing to pay for it.
So what problem do you actually solve or want to solve?
First, we’ve got to look at the major categories where people want to see change the very most.
These big four key areas of life that people are willing to pay high-ticket for are:
👉 Personal Development
Within each of these big areas, there are a plethora of specific situations that come up that people want the answers to or help with solving.
Let’s take Relationships for example…
The problems people are wanting solutions to could look like this:
- How do I move on after divorce?
- How do I have a better relationship with my daughter?
- How do I find a true partner to enjoy life with?
- How do I heal from an affair?
- How do I make deep friendships as an adult?
And for Health, people look for all kinds of things such as…
- How do I heal my gut?
- How do I get rid of my acne?
- How do I overcome anxiety attacks?
- How do I lose weight?
- How do I get fit and vibrant?
- How do I keep weight off?
- How do I stop drinking?
And for Personal Development, people look for things like…
- How do I end the stress and overwhelm?
- How do I get the dream job I want?
- How do I live my best life?
- How do I become more productive with my day?
And for Money, people look for things like…
- How do I start my business?
- How do I make 6 figures?
- How do I invest in my future?
- How do I make passive income?
These are all just a few examples under each of these categories and many questions may cross over into one or more of the categories, but one will be the dominant category.
Interestingly, every single one of these starts with:
“How do I…”
Some entrepreneurs decide to go with guiding people through solving one of these big questions in its entirety.
But there are others who decide to solve a piece of the big question.
For example, I help women specifically who want to grow their online business to make $30k months consistently as the overall problem I solve and the transformation that women get because of the work they put in while working with me.
However, I have one of my paid offers specifically dedicated to one piece they need as a stepping stone to make that happen – and that is creating a website that is a powerful marketing tool for their business. So that is a small piece of the bigger piece of the money category.
Within each of these big areas, there are specific pieces of the problem that can be solved.
And within that, there are specific PEOPLE you can solve the problem for.
That is niching down. Deciding first on the main category you want to help people with.
Deciding next if you’re helping people with only a small piece of the bigger question or the entirety of the bigger question.
Then lastly, how could you provide the answers to this question specifically to a clear niche of people who are going after achieving this in their life?
When you niche down and choose a clear dream client to work with – then you’re able to go deep in what that particular client most needs and THAT is how you bring the very most value, because you’re speaking directly to them!
When people feel understood, they start to trust you. When people trust you and see that you have the solution they are looking for to help them achieve what they’re after, then they buy from you!
It all starts with knowing the problem you are solving for people and then WHO you are specifically solving the problem for. Who are you going deep to help so you can provide the most value to them.
When you can clearly show a result that comes from the work you do with your client and that result has a clear before and after, then you have a great foundation for building an offer that people will gladly pay for.
P.S. I did not personally bring these four categories together. They are widely accepted as the main categories people pay high-ticket for and many coaches use these categories in their work. It took me some time sitting with these categories to decide if I agreed that they are complete, and I have decided that I do agree with it, however, there are MANY subcategories under each. As long as you provide a specific, tangible result where there is a clear before and after, then it’s simple for people to wrap their mind around the value of it and they will pay well for it.
Ready to learn how to create an amazing Lead Magnet to help you grow your email list full of people who want to work with you?
Ready or not, I’m about to tell you!
Why do you want to have a Lead Magnet in your online business?
For me, having a Lead Magnet changed so much in my business for the better! When I was first starting out in business and doing design work for clients, I had to hunt for every single client that I got. I had to bid on projects. I felt like I had to prove myself over and over and over again, every time there was another client who needed work done. My portfolio was awesome, but I was competing in a sea of so many others that most of the time, (now that I’m on the hiring end) these poor clients didn’t have the time to sift through THAT many proposals. I had to do so much in order to get the clients. But it actually didn’t have to be that way. There is a way to rise above the noise and be everything your dream client is looking for and more. It starts with creating a LEAD MAGNET.
When I finally came to this realization after shifing into the online marketing space – SO MUCH opened up for me… and I know, from experience, that so much is going to open up for you as well. Whether you are a coach, a consultant, an online course creator, a service provider, an author, or a speaker… this is for you. When you begin paying attention to building your email list and getting an amazing lead magnet in place, so much is going to change for you.
Because when you build an email list, you are bringing people together who want what you offer. These are people who are leads for your business, people who want to hear from you and who want to learn from you and who want to buy from you.
When you build an email list with a lead magnet, the right way, you will be able to create a profitable business, because you will have leads full of people who want to hear from you and who will become customers and clients for you.
As an example, if I want to take on a new client in my business – let’s say I open a new coaching spot or want to enroll more people into a particular program I am running, all I have to do is simply send out an email and I will get sales from that email, or I will get discovery calls booked from that email and it all is because I had built a list of people who want to hear from me and who love my content.
I would not have this list however if I didn’t have amazing Lead Magnets created in the first place that allowed me to start building this list of people who want to hear for me.
So what exactly is a Lead Magnet?
A lead magnet goes by many different names. It is also sometimes called a freebie, or a free gift.
Essentially, here is what it is at its core:
You are giving something away (typically for free*) in exchange for your new subscriber’s name and email address. You want to create something relatively quickly, that is valuable to your dream client.
*Now there are paid Lead Magnets as well that you can utilize, but that’s a whole other blog post that we could definitely do.
You can have both free and paid Lead Magnets in your business, but I would recommend starting with free just because you’re able to start really building that list quickly.
So essentially it’s something you give away for free that is valuable to your specific audience.
So, first of all, who or do you help in your business? Who is your ideal clients?
Then, what can you create for them that will help point them in the right direction for that next step that they’re wanting to take?
There are so many different ways to create Lead Magnets but essentially at the core, it’s something that you give away for free in exchange for their name and their email address. Once you have their name and their email address, you can keep sending them relevant content that they love and that will keep the relationship going with them so that you’re warming them up to then want to buy from you when you make an offer.
So that is what a Lead Magnet is…. now how do you set it up?
So the very best way to set it up is to actually use an email marketing system.
In my business, I use Ontraport. Ontraport is a more advanced email marketing system that you can use, and I have online courses that teach all about it and how to set it up and what exactly to do. But there are so many different email marketing systems out there. I also teach how to set up Mailchimp and how to set up ConvertKit in my program, the Website in a Week Workshop.
There are a lot of options that you can do, but no matter what, you do want to have an email marketing system of some kind so that you can start building your list.
Next, in order to start building your list, you want to create a separate page on your website that has no menu on it at all. The sole purpose of this page is to share about your Lead Magnet. You’ll share about what this is, and the results that it’s going to help your audience achieve when they decide to opt-in to get the Lead Magnet and implement it. On this page will also be the form for your new subscriber to put in their name and email address. This form automatically puts them in your email marketing system and will send them all emails you set up, dripped out over a series of days.
On the opt-in page, typically you’ll want to show an image of what the Lead Magnet is. For example, if your lead magnet is a guide of some kind, then you would show a picture of the guide. Whatever your lead magnet is, it’s nice to show a little illustration of it. Then next to the image, you’ll have the form where they can opt-in with their name and their email address. Then after they put in their name and email address, on the next page it would say:
“Thank you so much for subscribing, go ahead and click here to download”
or you can say,
“Go ahead and check your inbox because I’m sending you your free gift now!”
So that is how you would set it up. You want to make sure you have the opt in page, and the thank you page, and you want the form on those pages on the opt-in page. You want that form to be connected to your email marketing system, whether you go with Mailchimp, ConvertKit, Ontraport or AWeber.
Whatever it is that you’re using, make sure you have a series of emails that are automatically sent to them as soon as they sign up, because when you can get this in place and it’s all automated you will not have to do anything at all every single time you get a brand new subscriber on your list!
So that’s how you set it up!
Where many entrepreneurs mess up…
The next thing that you’re definitely going to want to make sure that you do (and this is where a lot of people mess up and they are missing out on a lot of opportunities”) is to create your Lead Magnet with purpose.
Create your lead magnet with purpose
So you want it to be intentional. You want to always have the end goal in mind when you are creating a Lead Magnet.
The end goal would be when you can clearly answer this question:
What is the first paid offer I’m going to share with my brand new subscriber?
Once you decide what that paid offer is, then you can create your Lead Magnet to educate your subscriber to the point where they learn about the process, they learn what they need to get in place and then your paid offer is the logical next step for them.
What I see happen a lot is that somebody will create a Lead Magnet, but they don’t quite know how it’s going to translate to clients in their business but they’re just wanting to build their email list. And that’s absolutely okay if you don’t have a clear paid offer yet, but you’re going to want to make sure that your lead magnet’s topic is going to be within the realm of what you’re going to want to sell. So if you don’t have a paid offer officially yet, and you are working on building up your list, you absolutely can do that. My advice would be to at least have a general idea of what it is that you’re going to sell. That way you can keep showing up with free content weekly, and then when you’re ready to actually release an offer they will be primed to purchase from you. So as long as you do that, you will be just fine.
But the problem that I see happening for a lot of entrepreneurs is that you have such a big heart and you just wanna give, give, give and that’s absolutely beautiful to do. But, if you are going to treat your business as a true business and step into the level of CEO in your business and be able to impact people’s lives at a really high level, you’re going to want to have paid offers in your business too. Not just free content.
What I see a lot happening among many great-hearted entrepreneurs is that they will create a Lead Magnet, and give it awat for free (which is good!) but then they aren’t offering anything to them that is paid. So they’re not quite getting the clients that they want. So then they create another Lead Magnet and give that for free and another one and that for free and they keep giving, giving, giving, yet they’re not actually making any offers or you don’t know how they all fit together. Then they burn out. That’s not what we’re here for! We’re here to do our good work in the world!
So, when creating a lead magnet, I recommend at the very least, having a general idea of the paid offer that you’re going to share as they go through your automated email series. You can have people book a call with you so that you can get on Zoom with them. Then you can chat about the different things that they are struggling with on the topic area of the Lead Magnet that you’ve created. Then make an offer to them! Enroll them into your coaching or your service that you have.
Now, if you’ve had a business for a while but you don’t yet have an amazing Lead Magnet in place – you can uplevel your business so much by adding a Lead Magnet. With it, you can start really building that email list up and have even more leads. So for you, if you have a service or a coaching program or some kind of paid offer already in your business, and you know it really, really well… then what is a Lead Magnet that you can get in place that would educate your subscribers even more and help point them in the right direction to make the next logical step to actually hire you for the service that you provide or hire you as their coach or enroll in your program.
So the Lead Magnet is that education piece that bridges the gap and warms people up to your content and the offers that you have in your business. It’s a bridge that leads your dream clients right to you!
Running your lead magnet on evergreen
I highly recommend focusing on one paid offer per Lead Magnet that you create. That way, it’s a direct correlation and the very first offer that your new subscriber is going to see is the offer that directly correlates with the Lead Magnet that you’ve created. With this, you’ll gain the most opportunities possible with your new leads you’ve brought to your list. Towards the end of the email series that your new subscriber gets you’re going to want to invite them to join you in the paid offer that is the next logical step for them.
What’s amazing about having an email sequence like this in place and running on evergreen (which means it’s continually running without stop) is that it doesn’t take any of your time at all, once it is created. (HELLO FREEDOM!)
So you can be running ads to the opt-in page and have brand new leads coming into your business every single day. Then your automatic email sequence starts every time a brand new subscriber joins your list and it delivers your free gift for you. Then it automatically brings them through the email sequence and then invites them to join you in the paid offer that you have running.
You could be bringing in the leads every single day and be sharing your paid offers with people every single day.
Imagine how that is going to grow your business tremendously. Imagine that. (It always makes me giddy thinking about it!)
There are so many different types of Lead Magnets that you can get in place.
And I challenge you… if you don’t have a Lead Magnet in place yet, pick one of these and just go! Because when you do it right and you set up this whole system, creating the Lead Magnet, creating the opt-in page, creating the thank you page, creating the automatic email sequence, and you run it….this is going to build your business, my friend.
So I will leave you with a few different ideas of Lead Magnets that you can get in place. Now you absolutely do not have to have ALL of these. I would choose just one of them to start with and make sure it goes along with what your paid offer is going to be, after they go through your email sequence. So it creates your Lead Magnet with your paid offer in mind.
Some of the easiest types of Lead Magnets to get in place that works super, super well are:
#1) A Free Guide
A free guide works really, really well. It’s super simple to create. You could create like a one to three page guide, have a great cover image on it and then have the actual guide content. Then on the last page, have the invitation to book a call with you or to actually join your paid offer, if it’s a lower-tier paid offer that you are selling. Guides work super, super well in building your email list.
#2) An eBook
This digital pdf book could be maybe like five steps for something or three different main points that you want to cover. It can be so simple. It’s crazy not to have one in place. If you don’t have a Lead Magnet yet it probably just means that you’re overthinking it. You can create a three pager and put it on Evergreen, run ads to it, build your email list, and get in the game of online business and help more people.
#3) A Checklist
You can bring together a simple checklist of things that your dream clients would find valuable that maybe they don’t have this compilation of items on a list that makes it simple for them. You can create a checklist or you can create a
#4) A Worksheet
You could create a little worksheet to help your ideal client think through something specifically relating to what you teach in your program or what you do with your service.
#5) A Quiz
Something else that’s really easy to get in place is a quiz. A quiz is really easy. People love quizzes!
#6) An Audio or audio series
You could do a little audio series that could be really easy, or just even one audio. Instead of creating a podcast episode you can record and package that up as a Lead Magnet. It can be so, so simple.
Oftentimes we overthink things and indecision is the very thing that is separating you from the business you want and growing your email list. All of the tools are there my friend, all of them are right there in front of you. All you have to do is decide on the paid offer that you want to sell the most and then create a Lead Magnet that will help you to build your list and sell your paid offer and get more people the help that they need because that is what your business is here for, right?
Those are a small list of some easy Lead Magnets that you could get in place. So if you don’t have one yet I recommend just deciding on which one you’re going to do from the list above and then make it happen this week and then let me know all about it!
Now, if you already have Lead Magnets in place in your business and you’re wanting to go to that next level you could absolutely create a recorded training or you could do a live webinar or you can create a tool or a template aor you can run a free challenge as well. Those take a little bit more planning to create than the more easier types of Lead Magnets.
What’s interesting is the easier types of Lead Magnets typically perform even better with your ad spend because they are quicker for your ideal client to take and to get the content that they are looking for. Whereas like a recorded training or a webinar there’s a little bit more of a commitment involved in that in their time investment. So typically the cost for ad spend is a little bit more on those types of Lead Magnets, but on the flipside, you have a more committed lead on the end of it. So it just depends on end goal and strategy you’re after.
But if you don’t have anything in place yet in your business, go for an easy lead magnet and run with it! Get it in place as soon as possible so that you can start building your list and pointing ads to that opt-in page that gives away your free Lead Magnet.
Then as you grow your business, you’re going to be getting lots of different Lead Magnets in place. But you’re going to find that there will be a few that you keep coming back to again and again for your specific business because they work so extremely well in building your list.
Now, I’d love to hear from you! What Lead Magnets you have created in your business that you love and that have worked for you? Make sure to let me know in the comment below or join my free Facebook group, Women Entrepreneurs Building Online Empires and let me know there!
Lastly, if you don’t have a Lead Magnet in place – get one as soon as possible because it will truly change the game for you!
2020 has been a doozy of a year.
Many people’s lives and businesses have been turned upside down.
We’ve had to adapt so much to the change all around us.
Despite everything going on, now is the best time in the history of ever for online business owners who are coaches, online course creators or service providers.
Online business is booming because:
People are having to face their struggles…
They’re having to face their unrealized dreams…
And they can’t avoid it any more.
This pandemic has shaken the world up.
People are looking for hope.
They’re looking for answers.
They’re looking for community.
They are looking for the solution that you provide.
You must show up for them.
Clients are everywhere.
You simply need to get in front of the right people, with the right offer.
So let’s end the year strong by doing just that!
What you do in this last month and a half of 2020 will set you up for next year so much stronger than if you just let things coast on by.
Imagine ringing in the new year, looking at what you accomplished in the last month and a half, having a much fuller client list of people you love to work with, or having your monthly membership program launched and are helping lots of people.
To end this year strong, I want to challenge you to do 2 things.
Do these 2 things really well.
- Choose one offer.
- Market your offer.
Choose one offer.
What is one offer you will focus on this next month and a half?
Will you sell a service, a specific coaching package, or a membership?
How will you make this one offer the most incredible value to your ideal client, that they can’t say no?
How much will you sell this offer for?
How many clients do you need enrolled in order to make the income that you want?
Choose one offer, know the number of people you will get enrolled in this offer, and then go all-in.
Market your offer.
Invite as many people who fit the criteria of who you are looking to help, and simply ask them if they would like to work with you. Yes, it can be that simple.
If you already have a list of people who want to hear from you, then you can reach out to them. If you don’t have a list of people, you can build this list, warm them up with value, then reach out to them.
Get your offer in front of the people who are an aligned fit for your offer, and invite them to go to that next level. This is all that online marketing is. 🙂
You can’t get clients if you don’t have your offer out into the world and are inviting people in.
There are many ways to share your offer with your ideal client…
>> Offer free consults and sign people up for our offer on your call
>> Put your offer on your website
>> Share your offer on your social media posts
>> Reach out to your list talking about your offer
>> Send individual emails sharing your offer
>> Be a guest on podcasts and invite people into your community (with a freebie to your email list or your own FB group), in your community you’ll share about your offer
>> Show up in Facebook groups sharing value and making connections
>> Run Facebook ads to a great freebie/lead magnet to build your list more and bring your new contacts through an automated funnel where they will be invited to take advantage of your offer
>> Create an amazing sales page for your offer
There are countless ways to get clients.. These ideas will get you started.
Pick one offer. One product, program, or service that you provide..
Then ask yourself this:
“What is the end result that my client wants, that my offer provides?”
Knowing THAT is gold.
As an entrepreneur, your job is to solve a problem for people and provide the answer in the form of your offer. It doesn’t matter if your offer is coaching, a service, a membership, or a course. All of these at the core, solve a problem.
When your ideal client sees that you understand what their problem is and what they want to specifically achieve – of course they will want to work with you.
This is what sets you apart from everyone else who is just trying to sell their stuff.
People don’t want to buy a service. They don’t want to buy coaching. They don’t want to buy a course.
People want to buy solutions that will make their life better.
THAT is what you are selling.
So, take that end result that your offer provides and talk about it. Talk about it in any of the ways above to get it in front of your ideal clients. Share how your offer will create this for them. Don’t stop talking until you have the number of clients that you want.
You can do this!
You have something valuable to give to the world, so show up!
Your people need you.
If you are interested in reaching $30k/months with your online business and creating more time freedom at the same time, comment below and let’s chat about how you can make that happen! You have what it takes, you simply need the map and guidance to get you there.