Today we have a fabulous topic that we are talking about because this is so important to have implemented into your business. Now, you might have this already in your business, but if it’s not working for you, we’ve got to take a look at it, peel it all back and get back down to the basics to make sure that it is doing what it’s supposed to do for you.
So today, we’re talking about your freebie. Now, you may already be using this in your business to build your email list of subscribers who are excited to hear from you. But did you know that your freebie can also help you bring in more clients into your business when you use it effectively?
When it’s created in a strategic way, it will actually help you bring in clients. So if you have a service that you’re providing your clients, or if you have an online course, or a group coaching program, or a private coaching program that you are offering – your freebie will be that first step of what somebody is going to receive from you.
The purpose of your freebie is to “warm-up” people so that they are excited to work with you.
If your freebie isn’t doing that yet, let’s go ahead and take a look at it and get something in place that’s actually going to work for you.
And if you don’t have a freebie yet in your business… well then this post is a great starting place for you!
So let’s get started, shall we?
So what exactly is a freebie anyway?
If you are just getting started with your business or if you are just now starting to dip your feet into the world that is online marketing – I’ll fill you in!
Your freebie is that first thing you’re going to want to get in place in your business to start attracting leads that you’ll then want to send emails to.
So essentially, your freebie is something that you create that you give away for free in exchange for your subscriber’s email address and first name.
There are many different types of freebies.
It’s important to first decide on which freebie are you going to start with. As you grow your business, you’ll see just how effective freebies are in gaining leads and clients, so eventually, you’ll have multiple freebies attracting leads for you. However, to start with – you just need ONE.
Freebies I’ve used in my business and with my website and coaching clients have been:
After you know what your freebie is going to be, your next step is getting your webpage setup! All you need is one webpage to get started with. Eventually, as you grow your business you will want to have a full-fledged website, but to start bringing in clients today, all you need is one webpage.
What do you put on your opt-in page?
On this one web page, you’re going to just talk about your freebie!
How it will help them
What they will learn
The results it has provided others
How they will love it!
Then when somebody opts in to your email list to gain the freebie, what you’re going to do next is show them a thank you page that tells them their freebie is on its way to their inbox! This way they go to their inbox and start getting used to opening your emails!
Then what you want to do is follow up and have a series of emails that go out that educates your subscriber even more, and starts building that relationship with them.
Because when you’re building a relationship with your prospect, you are far more likely to be the one that they end up hiring or purchasing from. Why? Because they know that they like you and can trust you and they want to go to that next level with you. Your freebie is that starting place to start building up that relationship because you’re giving them something away for free in exchange for their email address.
Your freebie is how you build your email list.
When a subscriber opts-in for your freebie, you get their email address. Then you can start sending them relevant content to begin building a relationship with them. Your freebie gives you an entire list of people that you can send emails to that are excited to hear from you and are warmed up and ready to learn more about the topic that you help your people with in your business.
So it’s super important to have an email list, because these people are leads for your business. However, if these leads aren’t converting into real sales for you, how do you do that exactly?
How to bring in sales with your freebie and attract clients
In order to bring in sales for your business, you’ll want to create your freebie in a strategic way.
So I see entrepreneurs who aren’t using their freebie right end up falling on two different ends of the spectrum.
Side 1: There are those entrepreneurs who are super salesy and turn people away because all they are doing is talking about their paid offers. This will turn a lot of people away because for one they don’t know if they can trust you. For two, they don’t know if you are actually the person for the job that can help them solve the problem that they’re facing.
So that’s one end of the spectrum.
Side 2: On the other end of the spectrum I see even more entrepreneurs fall into. The reason why is because our hearts are in the right place, they are good, and you just wanna help people. So these entrepreneurs are giving lots of freebies away. They’re bringing people on to their email list they’re sharing lots of value, but they never share about their paid offers.
There is a sweet spot right in the middle where YOU want to be.
Right in the middle is where the sales are. Right in the middle is where all of your clients are.
Let me share an example with you…
So I have an awesome client, she is a podcast manager and she helps people launch and grow their podcasts so that they are successful.
One of her services is a podcast management service. So she manages people’s podcasts. This is her main offer, so naturally, this is the offer we want to create a freebie for.
So she starts with her paid offer in mind and then she creates a freebie that will then lead into this paid offer.
So that is how to grow your business with your freebie. You start with the paid offer, then create a freebie that’s going to lead into that paid offer. This is how you create your freebie strategically.
So what we put on her website was a guidebook that walks her subscribers through the five steps they need to do in order to have a successful podcast. So what she’s doing is educating her audience on the important essential things that a successful podcast is going to need in order to gain more subscribers.
What happens here is that her subscribers learn what they need to have, why they need to have it, and then over a series of emails, they discover that my client is the perfect person for the job to help them make it happen and implement everything they are learning!
So that’s how you build your freebie strategically. You start with your paid offer in mind, what is your paid offer going to be that you are going to invite your audience into? And then how can you create a freebie that reveals the need for your paid offer, okay?
So for in her case, she is targeting female entrepreneurs who want to have a podcast or who has a podcast, but who does not want to spend all their time managing it. They’re in business and they just want to grow and they know that their time is valuable. In order to grow like the quickest, they need to be able to have the time to create content, right? They don’t want to be bogged down in all of the management stuff that a podcast would take! So her freebie works very well!
Now it’s your turn!
So what can you create for your business? That is your next step my friend! Choose what your freebie is going to be! Then, I want to hear from you!
Do you have a freebie right now in your business that’s working for you? Or are you going to create a freebie based upon what I shared with you today? Let me know in the comments below, and also come hang out with me in my new free Facebook group community full of entrepreneurs just like you!
I hope that you found this post valuable. Until next time, keep on building your dream because life is short and your dreams are worth it!
Do you feel pulled in every direction, and not quite sure which direction is the right direction to go in that will actually work for you?
Do you feel like you are creating so much content or investing in so much education on how to make things better, but you feel so exhausted and discouraged because you’re not seeing the return on the work you’re putting in? Do you wonder when it will all come together, or even worse IF it will all come together at all?
This is what I hear from so many entrepreneurs, so if you’re there today, this episode is meant specifically for you.
How do you build your business faster to the point where you are receiving the income that you want and the time freedom that you want?
Essentially what you want to do is first envision that end result so clearly, and then work your way backwards for the steps that you need to take to get you to where you want to go.
What do you want your life to look like when you have the business you want to have? What problem do you want to solve for people? How much money will you be making every month? How many private clients do you want to be working with at a time? How much time freedom will you have and how much time will you be working on a weekly basis?
When you have the business you want to have, what will your days look like? How will it better your life?
You’ve got to get super clear on your vision first, then work your way backwards all the way to that next step that will move you in the direction you want to go.
The problem is that most people don’t do this.
The steps that they take aren’t actually steps in the direction they are wanting to go.
It’s kind of like a marathon. Those who build their business fastest see the finish line – to start with, it’s just in their minds, they can see it. They envision how they’ll feel at the end of it. They envision the flags, and the cheering people and the donuts and the medal that will be put around their neck. Then they don’t keep their eyes off of the path in front of them until they can actually finally see the finish line with their own eyes – so at this point it’s not just in their mind, and they keep pushing through until they get to where they want to go. They put one foot in front of the other until they cross the finish line.
And then there are those entrepreneurs who envision a finish line one day and other days they don’t see it at all, so why run? It’s probably pointless anyways. They either stop halfway because it seems like it’s just taking too long, but then they’re encouraged again and then start up again later. But it’s a pattern. They stop and start, stop and start, and they wonder why it’s taking so long, until they stop completely and give up. Now, this may be where you’ve been at… and you know what? Today, today You have the choice to this time not quit on your dream again. Not quit on your dream today. Not today! Today you’re going to choose to believe in your vision and work towards it. One foot in front of the other. When you don’t give up, you will not fail. Sure, you may puke. Sure you may lose your footing and fall down. But you get right back up again and keep on going. Keep on putting one foot in front of the other, never losing sight in your mind about that finish line until you finally see it – then CROSS IT. When you wake up and do this every day, you are going to WIN. You are going to be successful because you persevered.
Then there are others who are just dancing at mile marker 1 when they’ve just barely started their business. You know they put up a quick website… and they try messaging people on Facebook, they’re dancing at mile marker 1 – and I’m not talking about a cool dance, you know the ones where your jaw drops in awe about how graceful and fluid they are in every move their glorious body makes? I’m talking about dancing like an electrocuted grasshopper – you know I’m talking about how I dance! Haha – and I used to dance like this in terms of entrepreneurship too for a time, until I realized I wasn’t getting anywhere fast. So these entrepreneurs are stuck at mile marker 1, mile marker 1 is usually when people who are starting a business becomes inundated with the immense world of the online space and everyone’s advice on what to do and they’re torn in what is going to work, so they try to do a little bit of everything. They try to follow all of the experts and do all the things, yet still they don’t have the full picture of what they actually need to do for their unique business, so they stay stuck at mile marker 1 and don’t gain any more progress. And soon, since nothing seems to be coming together, but they’re spending an insane amount of time and effort dancing there, they blame it on the vision probably just wasn’t meant for them or the market isn’t responding to it, and so they quit.
Then there are others who don’t even start but are silently carrying their greatness inside of them, afraid of letting it show, not telling anyone – because what will they think anyways? Who are you to think you can make that big dream come true? Who are you to be that person you dream of becoming and doing that thing you dream of doing?
The good news is that you’re here with me right now, and wherever you are at, you can get on track and follow the pathway for your unique business. You can start today and keep your eyes on your unique lane. How do you do this simply?
➤ First, figure out what phase you’re in in the building process of your business:
Phase 1: Idea/Niche Selection
Phase 2: Business Structure / Business Planning
Phase 3: Brand Building/Creation
Phase 4: Online Marketing
➤ Next, find ONE person to help you through the phase you are in:
Once you’ve identified the phase you are in, instead of staying stuck with the lack of answers for how to proceed, take that very question and find someone who can help you see your unique pathway. I didn’t say find 20 different people. I said find ONE person. Choose ONE person who has already done what you want to do in that phase and learn from them and follow their process. Whatever they recommend – get. Whatever they want you to do – do.
Take action. Make it happen. Keep your eyes on your finish line. Cross that mile marker.
You don’t need to implement everything from everybody to create a successful business. (In fact, trying to do this is what leads to failure)
➤ Stop Trying to Figure Everything Out On Your Own!
There is a plethora of information out there and a million different directions you can go, with your business. If you’re trying to implement everything from everybody, you won’t get anywhere and you will quickly burn out.
The key to success is focus.
So what can you do?
All you need is one pathway that works – for everything to come together.
So find someone you trust, and be a student until you master what they teach and you have the results you want. Then move onto the next phase until all 4 are done!
Now, I’m going to leave you with some questions to ponder…
Ask yourself this…
➤ “Am I in phase 1, 2, 3 or 4?”
Phase 1: Idea/Niche Selection
Phase 2: Business Structure / Business Planning
Phase 3: Brand Building/Creation
Phase 4: Online Marketing
➤ “Who is the one person for me who can help me master this phase?”
➤ “How am I going to get their help? A course, coaching/consulting, or services? What is it going to be?
➤ “When am I going to reach out to them?”
Then once you have the answers to these questions.. Do it. Take action. Run your race and cross that finish line!
Whatever your dream is, you can have it. You just have to decide today that you will not stop running until you do.
One of the best things you can do is create a solid business plan that will help you get there. You can click here to get my free course Design Your Business Plan (Make 6-7 Figures In Your Online Business) – it’s a 6-part video series that I’ve created and have made available as a valuable resource to you for free and will help put you on the path to where you want to go.
“The average millionaire has 7 streams of income coming into their bank account at a time.”
Now when I first heard this, years ago when I was first starting out in my own business, 7 income streams seemed like a lot. But now, in my business at the time of when I am writing this, I have at least 5 different core income streams coming into my business each and every month on a recurring basis, and then I have several income streams in development and I have released and retired several others over the years.
Now that I have them, I realize it isn’t difficult at all. And every year, every month, every week, and every day – each income stream can increase, without your work having to increase along with it.
Now if 7 income streams still seems like a lot to you – I get it. I felt the exact same way when I first heard this. But my hopes is that what I am going to share today will help open your eyes to what is possible. I’m going to share an example of what 7 streams of income could look like so you can see just how attainable this actually can be for you to get setup!
Now, before I share these 7 streams of income with you, I want to recommend that all 7 streams all come in from the same audience, with your ONE business. This allows you to not spin your wheels learning the needs of many different niches. Instead, you will be able to go deep with one audience and provide them with extreme value! Also, As I’m going through this list, I want you to think about what that income stream could look like for you. Then, after you hear all of them, I want you to choose just 1 to get in place. Yes, I said just 1. Once you do the first income stream, you can do the next, then the next, and so on. You can’t get all income streams in place in one shot effectively. But when you add one, you gain growth. Then you add another. Then another. And the whole time, you are finding more ways to touch the lives of the people you serve, with more value and grander transformation, and in the process – your life changes too. More money and time freedom than you know what to do with!
Okay, so are you ready for the 7 Possible Income Streams You Could Set Up?:
Income Stream #1: Your VIP Service
You may already have this! If not, what is a service you can provide and do for individual clients on a 1-to-1 basis?
Income Stream #2: Your VIP Coaching Program
If you are a coach or a consultant, you may also already have this in your business. If not, what could you teach your clients on a 1-to-1 individual basis to help them get the results that they are after?
Income Stream #3: A book you write and release on Amazon and Audible
Do you have a lot of experience on a specific topic? You could turn this experience into a book and publish it on amazon and audible to bring in passive income for your business.
Income Stream #4: A self-study online course
What is something that your audience really wants to know that you can teach? You can create an online course and set up this as a passive income product that requires NONE of your time once it’s created and your marketing sequence is setup!
Income Stream #5: A membership program
Implementing a recurring monthly membership program into your business gives you the constant, recurring income every single month! You could release a new training each month, or a template or tool, or provide answers to questions asked – or you can do ALL! Whatever you decide, you want to make sure that you are dividing your time up to give you the amount of freedom that you want!
Income Stream #6: Your Group Coaching program
An easy way to scale your private coaching program is to take the content you teach in your private program, and go through that same content with multiple people at the exact same time. This is a great option for many people who may not yet have the resources to hire you on a private 1-to-1 basis. What’s amazing about a group program is that you can spend the exact same amount of time each week with the group program as you do with your private program, yet you can onboard as many people as you’d like! That means for every new person you add to your group program, it doesn’t take ANY MORE OF YOUR TIME! (Freedom + Impact + Income!)
Income Stream #7: Affiliate Income (100% Passive!)
This is one of my FAVORITE income streams. You can get multiple affiliate income streams in place. All you need to do is find a product or tool that already exists (that you LOVE) and would benefit your specific audience. Become an affiliate for them, and then promote this paid offer to your audience. You will then receive a percentage of every single sale you make!
These 7 ideas are just a start! You’ll want to find the 7 offers that are right for you. You could do less 1-to-1 and more passive. Or you can hire on and train a team to do more 1-to-1 work for you!
How do you know what income streams are right for you?
You’ll want to know your numbers.
Decide the amount of time freedom that you want, the amount of money that you want to make, and the amount of impact that you want to have.
Then whatever those numbers are, get paid offers in place for your business that will get you there.
Whatever you want, you can design your business to make it happen!!
Did you know that there are 3 steps to online marketing?
Press play on today’s podcast and Learn the 3 essential steps of online marketing so that you can make more sales in your business!
Today I want to share something that is really important for you to know if you want to bring in more sales into your business. When I first started out, I didn’t know this simple formula, so I wanted to make sure that since I now have figured it out, that I share it with you, too – so you can get it in place immediately in all that you do online.
When it comes down to it, there are 3 steps to your online marketing that you want to have in place in order to bring in new people and get them excited to buy from you and then convert them into a lifelong customer!
It is our job as entrepreneurs and the difference makers of the world to make sure that our marketing covers all 3 of the areas that I am about to share with you, if you want to be super effective!
Every single person that comes in contact with your brand goes through a series of 3 stages.
They go from cold, to warm, to hot.
➤ STEP 1
First Exposure to your brand (COLD LEAD)
When somebody has never before heard of your brand, and are coming across you for the very first time, and then they have their very first experience with you, they are considered a cold lead. Whether they find you through an ad, a media outlet, a referral, a podcast, your blog or website, or on YouTube, or any other way they could first come in contact with you, this is considered their first exposure to you. It is very very rare upon first exposure that somebody would just jump straight to buying from you. Yet, many entrepreneurs wonder why they are doing all of these things in getting themselves in front of their audience, yet nobody is actually buying. The problem isn’t the exposure. The problem typically is that they don’t have the other two steps in place, or are missing one of the other two steps. You have to have all three in place in your business in order to gain true traction. So, once somebody comes into contact with you, in order to take them from being what’s considered a cold lead to warming them up, you need to start building trust with your audience.
➤ STEP 2
Nurture Your Audience (WARM LEAD)
So, step 2 is nurture your audience, which will turn them into warm leads. You wouldn’t buy from somebody if you didn’t think that their product or program would help you, so why would they be any different? Start building a relationship with them, before every asking for a sale. Start helping them so that they can clearly see that you are a person that cares about their situation, and can actually help them achieve the result that they are after. How do you build this relationship? One of the best ways is to get their email address, and go through a series of videos or a challenge where you are helping them obtain a specific result, and then once they achieve this result, you have built up trust with them, and when you build trust, you have warmed them up! Now, it’s time to invite them to take the next step with your paid offer. Once they have been warmed up, they have already decided for themselves at this point whether or not you can help them and whether or not they are ready to buy from you. So invite them to purchase, and those that do have turned into a HOT lead for your business.
➤ STEP 3
Purchase Your Paid Offer (HOT LEAD)
Now, that they have purchased, it is time for the most important job of all. With your paid offer, the MOST important thing is to deliver on what you promised, and then some. You want to blow them away by bringing them the results! You want to keep your clients happy. Because when you take care of your clients and they see results in their life because of the work they have done with you, you bet that they will be talking about you to others who need what you are offering, and then you start to snowball this 3 step cycle and grow bigger and bigger and bigger!
Our job in our business is to make sure that each of these areas are first setup in our business and then once they are set up, our job is to continually make them better and better. But if you don’t have these setup yet, you just need to start. You just need to begin!
Do you want to know how to make more while working less in your business?
Press play on today’s podcast and learn how to go from stressed out and overwhelmed to doubling or tripling your current income and creating more time freedom in your life!
Does it feel like there’s no way you could increase your income because you can’t seem to find enough time for the clients you currently have?
There’s a better way. I’m going to share it with you! I’ve got my coffee, and Walter, my little Chihuahua and Italian Greyhound mix is here snuggled on my lap with me. So let’s dive in!
I’m really excited to share this with you today, because this is truly a game-changer. This is the same strategy I help many of my clients implement and in less than a year many are able to double and triple their income AND work less at the same time.
Make More, Work Less
It’s about putting forth extreme focus on your CORE result you provide your clients with. What is that step-by-step pathway?
Do the paid offers you currently have in your business align with this?
If not, then in the next 12 months, the fastest way to growth is to trim the fat in your business so you can focus on the one core result that provides transformation in the lives of your audience.
Here’s what I tell my clients that have brought them BIG results:
➤ Focus on one 1-to-1 paid offer.
Do you provide a service or a coaching program?
If so, how can you make it better? How can you bring more value to your audience?
Are you valuing your time enough with your pricing? How many spots do you have open each month for new clients to work with you? Do you have it setup on a monthly package so you can have consistent income coming in?
➤ Create a 1-to-Many paid offer
With your 1-to-1 paid offer, unless you hire a team to do the work for you, there will always be a ceiling to your earning potential because there is only one of you and only so much time that you have to work with. So, the way to wealth is to create a paid offer that can help many people at a time, without sacrificing any of your time whenever you have a new person purchase.
This looks like:
↝ group coaching
↝ self-study online course
↝ digital products
➤ Setup 1 evergreen funnel for each of these two paid offers
This will give you FREEDOM where you create a marketing funnel that educates your audience in depth for you and sells your paid offer while you sleep.
➤ Choose 1-2 core marketing avenues to give value and point to your marketing funnels.
This looks like:
↝ Facebook ads
↝ Facebook groups
↝ Facebook page
By using this strategy, by this time next year, just see how much your income has grown and how much MORE time freedom you have!
You deserve to create a life that you love. A life full of time freedom to take off whenever you want, have the income you want to have so that you can experience all that life has to offer you, so that you can be there for the people who matter the most, and just enjoy your life! Your business can provide you with this life. You just have to design your business to be able to provide you with this.
The worst thing is to be stuck running a business that is running you. Where you feel like no matter what you do, it’s never enough and you are always feeling stressed because you’re always behind.
Your business should be serving you, giving you time freedom and impacting lives at the same time, and it can!
It shouldn’t be sucking away your joy. And if it is right now friend, You can break free! You don’t have to stay where you are.
You just need to choose to take action on implementing this strategy!
If you need any help with this, or have any questions at all, please reach out to me! I am here for you!