How to create a paid offer that people actually want

How to create a paid offer that people actually want

This can be an entire series of posts, and I will be adding more for sure on this topic because I could talk all day on how to package up your paid offers to sell. It’s what I do with my clients and is fundamental in successfully building and scaling your online business.  Today, we’re talking about the most foundational pieces you have to know when it comes to creating a paid offer that people actually want.  It all starts with knowing what people actually are wanting in the first place.  What do they want? People who pay for services or coaching all want the same thing… they want a solution to the problem that is directly in front of them staring at them in the face. The problem they can articulate is the problem you want to show up and share that you help with.  They want to be on the other side of the problem. And the faster you can help them get to the other side, the more valuable your paid offer will be to them and the more they will be willing to pay for it.  So what problem do you actually solve or want to solve? First, we’ve got to look at the major categories where people want to see change the very most.

These big four key areas of life that people are willing to pay high-ticket for are:

👉 Relationships

👉 Health

👉 Personal Development

👉 Money

Within each of these big areas, there are a plethora of specific situations that come up that people want the answers to or help with solving. 

Let’s take Relationships for example…

The problems people are wanting solutions to could look like this:

  • How do I move on after divorce?
  • How do I have a better relationship with my daughter?
  • How do I find a true partner to enjoy life with?
  • How do I heal from an affair?
  • How do I make deep friendships as an adult?

 

And for Health, people look for all kinds of things such as… 

  • How do I heal my gut?
  • How do I get rid of my acne?
  • How do I overcome anxiety attacks?
  • How do I lose weight?
  • How do I get fit and vibrant?
  • How do I keep weight off?
  • How do I stop drinking?

 

And for Personal Development, people look for things like… 

  • How do I end the stress and overwhelm?
  • How do I get the dream job I want?
  • How do I live my best life?
  • How do I become more productive with my day?

 

And for Money, people look for things like… 

  • How do I start my business?
  • How do I make 6 figures?
  • How do I invest in my future?
  • How do I make passive income?

These are all just a few examples under each of these categories and many questions may cross over into one or more of the categories, but one will be the dominant category.

Interestingly, every single one of these starts with:

“How do I…”

Some entrepreneurs decide to go with guiding people through solving one of these big questions in its entirety.

But there are others who decide to solve a piece of the big question. 

For example, I help women specifically who want to grow their online business to make $30k months consistently as the overall problem I solve and the transformation that women get because of the work they put in while working with me.  However, I have one of my paid offers specifically dedicated to one piece they need as a stepping stone to make that happen – and that is creating a website that is a powerful marketing tool for their business. So that is a small piece of the bigger piece of the money category.  Within each of these big areas, there are specific pieces of the problem that can be solved. And within that, there are specific PEOPLE you can solve the problem for.  That is niching down. Deciding first on the main category you want to help people with.  Deciding next if you’re helping people with only a small piece of the bigger question or the entirety of the bigger question.  Then lastly, how could you provide the answers to this question specifically to a clear niche of people who are going after achieving this in their life?  When you niche down and choose a clear dream client to work with – then you’re able to go deep in what that particular client most needs and THAT is how you bring the very most value, because you’re speaking directly to them!  When people feel understood, they start to trust you. When people trust you and see that you have the solution they are looking for to help them achieve what they’re after, then they buy from you!  It all starts with knowing the problem you are solving for people and then WHO you are specifically solving the problem for. Who are you going deep to help so you can provide the most value to them.  When you can clearly show a result that comes from the work you do with your client and that result has a clear before and after, then you have a great foundation for building an offer that people will gladly pay for.  P.S. I did not personally bring these four categories together.  They are widely accepted as the main categories people pay high-ticket for and many coaches use these categories in their work. It took me some time sitting with these categories to decide if I agreed that they are complete, and I have decided that I do agree with it, however, there are MANY subcategories under each. As long as you provide a specific, tangible result where there is a clear before and after, then it’s simple for people to wrap their mind around the value of it and they will pay well for it. 

If you want help putting together your compelling offer that’s so good people can’t say no, come join me inside of 6-Figure Coach Academy where I’ll help you do just that! 

Also, if you’re not yet a part of my free community of coaches and experts on Facebook, I’d love to see you there! Join Become a 6-Figure Coach here.

My Favorite Tools for Running an Online Business

My Favorite Tools for Running an Online Business

My Favorite Tools for Running an Online Business

Online business as a coach, consultant, service provider, or course creator is incredible because there are not a lot of upfront costs vs what is associated with other businesses. You don’t have inventory to sell, because what you are selling is transformation… you’re selling a solution to a problem in the form of a digital exchange… whether that’s an online course, an online program, a service, or coaching – all you have to do is just show up and help people get the results that are after. You don’t have a lot of overhead to run an online business so your ability to make a profit fairly quickly is extraordinary. 

However, there are some key tools you will want to invest in to make your business run smoothly as you have to both market to your dream clients so that they see you are the obvious choice to help them get to where they want to be AND not get burnt out in the process. 

The business tools you invest in are invaluable in the longevity of your business to help you reach your dream clients, warm them up, and get them so excited to work with you. When you invest in the right tools, you will be able to create a freedom business that doesn’t take much of your time to run because it’s running on its own for you! 

SO what are those business tools that will help you to bring in leads and sales while you sleep?

I have been in business since 2008… so I have tried and tested ALL OF THE TOOLS and these are the ones that rise to the top as my favorite tools for running my own online businesses and helping my clients run theirs. 

Full disclosure: Many of the below tools are affiliate links which means I’ll be compensated at no additional charge if you click on the link and purchase the tool or program. I only recommend what I 100% believe in and use myself and with my clients. These are tried and tested and have been used for years. 

My Favorite Tools for Running an Online Business

For Your Website:

 

My Favorite Tools for Running an Online Business

For Your Email Marketing System:

If you’re just getting started and need something basic for now:

 

My Favorite Tools for Running an Online Business

For Housing Your Online Courses:

  • You can do this with Ontraport on its own
  • Or you can use Kajabi as an alternative 

 

My Favorite Tools for Running an Online Business

For Your Design Software 

  • Canva (easy for any entrepreneur to learn & use!)
Along with that, I recommend some great stock sites for finding imagery!

 

My Favorite Tools for Running an Online Business

Favorite Recording and Video Tools:

 

My Favorite Tools for Running an Online Business

For Project Management:

  • Your digital calendar for time blocking (Get this with Google or the calendar on your Mac)
  • Monday Hour One Online Course (everyone needs this system as their starting place) by Brooke Castillo, Lauren Cash and Tyson Bradley
  • Trello

 

I keep this page updated with the latest I am using so you’re always in the know of what I’m finding are the very best tools to use!

When you’re running an online business, there are a wealth of tools that you can use. Everyone has their own opinion of what works best and why it works. It can quickly become really daunting to follow everyone’s opinions… So I suggest starting from your place of power… which means…

What is that goal that you are specifically after in your business right now?

You want to always start from that place. 

Then, what tool is going to be the MOST EFFECTIVE to go with that will allow you to accomplish what you want and help you to grow and scale the most in your business at the same time. That is what you want to go with! Do that, and you will grow.

How to price your 1-to-1 private coaching and consulting

How to price your 1-to-1 private coaching and consulting

How to price your 1-to-1 private coaching and consulting

If you are wondering how to price your 1-to-1 coaching or consulting, today I want to let you in how I have priced mine over the years and how I advise my clients to price theirs. 

When you price your coaching and consulting this way when you are working directly with clients 1-to-1, you are setting yourself up for growth and the ability to scale your business. You are pricing with the long term goal of your business in mind. 

Before we dive into pricing…you have to know one of the most valuable lessons in life as a business owner. 

Money is renewable. Time is not. 

When it comes to any kind of 1-to-1 work, it requires your time. Your time is the MOST precious resource you have and will EVER have in your lifetime. It is linear… This means when the time has passed, it’s gone. 

Your time matters and you want to own that in everything you do in your business if you’re going to grow to the level that you want. 

Then there’s money. Money is renewable. When you spend money in the right places, you can relieve yourself of tasks you don’t need to do and can grow far faster. The same thing is true when you are deciding on your pricing. When you exchange your time for money, make it an amount that is worth it for you for not just the short term, but for the long term goal of your business. 

Because you are exchanging your time to work with one individual client.. here is how I recommend pricing your coaching or consulting based on where you are at in your business. 

Scenario 1: You are just starting out and creating your practice. 

When you are just starting out in your coaching practice, you may want to build up as much experience possible with clients. Because of this, your long-term goal for taking on 1-to-1 clients now is to gain experience working with clients and understanding how to best help them get the results they are after. Having this experience can only happen by actually working with clients, so it is invaluable to create the best programs down the road. 

When you’re working with your first several clients, you will also be gaining testimonials that you can use throughout your entire business that will help you to sell your paid offers even more easily, at higher price points down the road. 

When we’re doing ANYTHING in business, we want to focus on the long term goal it accomplishes before we do it. In this stage of business, we’re focused on gaining valuable experience and testimonials that will only help you to grow your business later. That is the long term goal.  

So what investment do you charge that makes it worth to you to take on a client in exchange for receiving valuable experience and testimonials?  

This is ONLY a question you can answer as it depends on a variety of factors that you have in your life. What do your bills look like? How much time do you have to work with clients in your calendar? How many spots do you have open for client work?

Some of my own clients will take on a coaching client for a small fee per month for a set number of sessions or months working together and then every new client they raise the price little by little until they are working at the end price they will settle at for a while. 

My favorite formula for deciding your price in this stage is to look at how much you want to make to cover: all your expenses in your home, all your expenses in your business, and add in a little buffer space… whatever that number is you can divide it by the number of open client spots that you have that you want to work with at a time. 

If you are wanting to leave your 9-5 job, the formula could be that you want to replace your 9-5 income with your private clients. In this case, take the number of hours that you want to work with clients then determine how many client spots that is. After this, take the monthly amount you currently make at your 9-5 and divide it by the number of clients you can take on and then voila! There is your coaching investment amount! 

 Scenario 2: You are ready to scale your business

When you have worked with private coaching or consulting clients to the point where you are just ready to scale your business because you have gained the experience you want and you are ready for mass growth, then pricing your 1-to-1 coaching and consulting starts to look different. 

When you scale coaching and consulting, you are creating a program that allows you to help an unlimited number of people at a time. This means that you create something one time and sell it to however many people at a time that you’d like. When you have a 1-to-Many program,  every time somebody new joins your program, it takes ZERO time away from you. 

So, suddenly you are in the position where the value that you give and the way that you serve others is INDEPENDENT of your time and you have complete time freedom, should you want it! 

As you grow your 1-to-Many program (whether this is a monthly membership or an online course), you are setting up the marketing for it that allows you to create passive income for your business. Once you grow your program to the point that you’d like, and it’s making as much income as you’re making with your private clients, then you are in the position where you can easily scale back your 1-to-1 clients if you want! 

When you reach this place, it’s completely up to you! You may not even choose that you want to continue with 1-to-1 at all! Or maybe you do because you love working with people on that deep personal level as well. 

But when you’re at this place, the long term goal really changes. Now, you have the experience and you have the testimonials, so if you choose to continue, you’re simply continuing because you WANT to, not because you have to in order to meet your revenue goal. 

At the same time every time you say “yes” to working with a client 1-to-1 you’re saying “no” to creating:

  • More group programs
  • More digital products
  • More marketing avenues for selling your current passive income products and programs
  • More time with your family
  • More time for traveling and creating new experiences beyond the screen

 

So, for the growth of your business, you have to love your reasons (and the investment you choose to charge) for taking on each 1-to-1 client that you decide you want to work with. 

Oftentimes, the investment you choose to charge will go up when you’re in this stage of your business because you have other programs that can help the client, but the client wants that 1-to-1 experience. 

So, have fun with this and the price that you choose to charge. You can charge as much as you’d like for 1-to-1! There is no set amount you need to make. Instead, what makes the most sense for you? Whether it’s $2,000/mo or $10,000… charge what feels good to you and that stretches you just a bit so you’re always growing and at the same time, realizing what is possible and inviting your client to go to that next level with you too! 

I always say that 1-to-1 pricing is completely whatever you want. No strategies needed. Charge what feels right to you and makes it worth it to you as you’re trading your time in exchange for it… the most precious resource that you have.  

1-to-Many is where the strategies or 1-to-1 using time from a team (if you provide 1-to-1 services and have your team handle the services for your clients) come into play! You have a lot more room to experiment and run the gammut of pricing strategies and different marketing avenues because you are helping far more people independent of your time. When your time isn’t tied to an individual person, you can use all the strategies. 

When your time is tied to a particular client and you decide you are taking on 1-to-1 clients, you’ve got to charge what feels the best to you for where you’re at in your business, keeping your long term goals for your business in mind. 

AND GO ALL IN with your 1-to-1 client!
Help that client get results!! That’s why we do this work. ❤️

If you want deeper help on yoru coaching offers, join me inside of 6-Figure Coach Academy where we can dig in and create the most amazing offer to share with your audience.

Also, if you’re not yet a part of my free community of coaches and experts on Facebook, I’d love to see you there! Join Become a 6-Figure Coach here.

My rule in business: Create more than you consume

My rule in business: Create more than you consume


There is a rule I have for myself: Create more than you consume.

Having this rule has helped me increase my impact in the world.

I didn’t always have this rule though…

When I first started my business back in 2008, my dad was my only business mentor. He was an entrepreneur himself, and so all of my questions naturally went through him.

Then a few years into my business, my dad passed away.

I then stumbled upon the world of online marketing on my quest for a mentor I could trust to guide me. I consumed all kinds of training and teaching and videos and books from all kinds of people. I soaked it all in. I did this for years…

But it wasn’t until I actually put what I learned into action when things started to change.

Listen to today’s podcast where I share what happens when you start creating more than you consume AND what you can definitely consume to help you on your journey to grow into your best self!

How to set a weekly “No-Matter-What Goal”

How to set a weekly “No-Matter-What Goal”

How to Set a Weekly No-Matter-What Goal


Today we’re talking about the goals that you can set on a weekly basis to make massive momentum happen in your business.

This is such a good topic because this is the kind of goal that I set every single week in my business… it’s called the “No-Matter-What” goal.

Every week, I ask my clients, who are in 6-Figure Coach Academy, “What is your “No-Matter-What Result” that you are going to achieve this week?

What exactly is a “No-Matter-What Goal”?

Simply put: The “No-Matter-What Goal” you set is a specific goal that you have 100% control over.

It’s important to set this kind of goal because if you don’t, it’s easy to start losing momentum in your business.

Because where most get tripped up over when it comes to goal setting is that they set goals that they have no control over.

These are goals that are completely up to other people and what they decide to do or not do.

These goals would be things like:

  • The actual number of clients or course sales you’re going to get this week
  • Counting on a specific person to join your program
  • Depending on one ad to perform exactly how you want it to

These goals aren’t good goals to set…not on a weekly basis anyway.

You definitely want to have a revenue goal in mind for your month and your quarter, but on the weekly level, you’ve gotta have the quick wins you can control and know that as long as you do these things you are doing the work towards your bigger goal, and you’re putting yourself in the arena to receive the bigger goal that you want.

Essentially, you’re breaking the big goal down to small, result-based actions that you can take that will help you to reach the goal that you want.

I found a great illustration the other day that I want to share with you here.

These are the steps you can do no matter what each week. When you are doing the small clear results each week then you will be moving things forward and get to your goal far faster than if you keep your projects and goals big and just out of reach.

So, how can you take your big goal, and break it down to a smaller goal. That smaller goal can be the very thing you move forward as your “No-Matter-What Result” that you are going to make happen this week.

When you do that, you are one step higher up the ladder.

Your No-Matter-What Goal is a goal that you can 100% set and stick to COMPLETING this week.

Every single week, you can choose a different goal if you would like.

Ask yourself, “What is going to make the most difference this week that I can do with the amount of time that I have available to do it in?”

Then do that.

I recommend choosing a No-Matter-What goal that is going to stretch you or scare you a little bit.

Typically, the very goal that scares you a bit is the exact thing you need to do to move you closer to the bigger goal that you have set.

Imagine with me for a moment….

We are working together and I tell you to set your impossible, extraordinary revenue goal for this year.  Because you can make a lot happen in one year when you set your mind to it and get clear on what you need to do to get there.

For most of my clients, their goal is to make $30,000 a month. However, the number doesn’t really matter, because  if you have yet hit your first $10K a month mark, and it feels like, “oh my goodness, having $10k/mo would just change everything for me.” Then that is likely your first milestone to hit and you can use that as your extraordinary goal.

Whatever income goal you want to make, just decide what that is. It’s just got to excite you and motivate you! Those are the only requirements.

So choose that! Then, break it down on the weekly level. What are the steps you could take to help you get to that income goal in your business?

That is where the weekly, “No-Matter-What Goal” comes into play.

This is where you are able to create a specific result that’s not dependent on anyone else, because these specific steps are based on the ACTIONS only you take. ONLY YOU (or your team under your direction).

Write the goal as if it’s already happened

I love to set my “No-Matter-What” Goal at the beginning of the week, yet write the goal out as if it’s already happened. So essentially, I’m reading what I’ve written as though it’s Friday already and I am done with work for the week. What have I made happen in my business?

For an example, here is a goal that I made recently:

“I made five direct offers this week:

If this was your goal, then this would mean that by Friday,  you have reached out to five different specific people and invited them into your program or shared about your paid offer.

This is a goal you have 100% control over.

The problem with making short-term goals that are dependent on other people is that it’s easy to switch from motivated, high-vibe energy to desperate energy.

When we don’t meet it because someone ELSE doesn’t do the action we want them to, we start thinking something is wrong with ourselves or our offers (I used to do this all of the time and I didn’t know what I was doing wrong!).

Then we start thinking things like,  

  • “Oh, it’s just not going to happen for me”
  • “See it didn’t happen. What’s the point in even setting goals to begin with.”

The truth is… whatever you believe is what will happen when you practice that belief enough

Our thoughts become the things and experiences that make up our lives.

Yes, you have your extraordinary goal, the impossible goal, the big goal for your year!

But on the weekly level, what are you doing to move forward to achieving that goal?

What does that look like for you?

Every single week, you can choose a different one for every week. Or you can do the same one again and again until you are seeing momentum towards that bigger goal happen.

In the end…

What matters is that you show up each week and you did the thing that you’re committed to doing because it’s moving you in the direction you want to go.

When you do that, you are doing your part and trusting the extraordinary result is going to happen one way or another. When you do that, you are not holding on so tightly to the outcome, but you’re simply showing up, doing your part, and living from your best self!

This is when clients and sales will flow in. The key is you have to do it consistently.

And it may not be perfect.

In fact, it won’t be perfect at first or ever really.

But that’s not what matters.

What matters is that it’s real.

What matters is that you are showing up as your best self.

You’re showing up, you’re being vulnerable.

You’re being brave.

You’re caring for your people and helping the world.

This is what brings sales in, not perfection.

So my friend, what are you committed to achieving this week in your business?

What is the result that you are going to create that you have 100% control over?

What is the thing that is scary for you, but you know, is the next step that you need to take?

What if you decided to just take that step? Imagine what that would open up for you. 

Write your “No-Matter-What” Goal down, put it on a sticky note then put it in your calendar as to when you’re going to do it, and then honor that time and show up and do it!

Let’s make results happen in your business. Let’s do it every week.

You are worth playing big.

Your dreams and the people that you are here to help need you to show up!

So go all in my friends!

If you’re ready to take your coaching business to the next level, join me inside of 6-Figure Coach Academy where I’ll help you do just that! 

Also, if you’re not yet a part of my free community of coaches and experts on Facebook, I’d love to see you there! Join Become a 6-Figure Coach here.

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