3 Tips for Writing High-Converting Website Copy
1. Website copy should be in a conversational tone
2. Talk to one specific person
3. Know the result you provide
Hello my friend, I hope that this video finds you well and that you are staying healthy throughout this crazy time that we are all in.
I’m really happy that you’ve taken a moment here with me to hopefully gain some encouragement as we all go through this crazy time that we’re all in together.
So I have been kind of absent for the last couple of weeks online. I’ve been doing a lot of behind the scenes stuff, but…
My daughter is home from school and I was thrown into homeschooling her.
We actually believe that my husband has contracted the virus. He’s showing all the symptoms and he’s just not feeling good at all. Thankfully, it’s not at the hospital level though, so, and it’s been like this for the last couple of weeks. But he’s quarantining himself and we’re just staying to ourselves and hoping that he gets healthy really soon.
But I have actually been feeling somewhat fatigued in the last week, and I’ve just been taking a lot of time to rest. But right now I feel really good and hopefully we continue on that trajectory.
But anyways, I wanted to jump on today to share a little bit of encouragement with you as we all go through this hard time together.
I want you to know that you’re not alone and that I know that my business has taken a hit.
From the people that I help, I’ve heard so many stories of just the crazy things that are happening. And…
So I want to share a little bit of encouragement with you today and give you some tangible tips of things that you can do to help as you venture through the next several weeks that we all have together, or months.
We don’t know how long this is going to last, so it’s important that we learn how to adapt in these times.
And so, I’m just gonna share a couple of things that have helped me in hopes that it also helps you too, okay.
So the first thing that I really wanna make sure that you do, because this is of utmost importance as we go through this time, and that is..
Allow yourself to be poured into and at the same time, give yourself grace if you’re not meeting all of the goals that you’ve set out for yourself or if you have a crazy homeschooling day.
It’s okay, this is what everybody’s going through right now and you have to give yourself grace in this time. And take care of yourself, allow yourself to be poured into.
Whether that looks like having a call with a good friend or following people who encourage you, who motivate you. Talking with some of your connections that just lift you up. Listening to a really good podcast, or reading a really good book. Just pour into yourself. Do a lot of good self care during this time. Make sure you have a good balance, okay?
Because you can’t be always at the television, watching the news, being flooded with all of that just negativity that invades your space, invades your mind and can get into your heart and cause you a lot of anxiety and fear as you go through this time.
So it’s more about consuming less and creating more. Consuming more good things, things that are going to lift you up and empower you during this time and allow you to focus on things that you can control instead of things that are out of your control, okay?
All the stuff that’s in the news right now, so much of it are things that are completely out of our control and we really have to focus on things that are in our control during this time, okay? So allow yourself to be poured into. So, so important as we venture through the next several weeks or months together.
When you are poured into or allow yourself to be poured into and to take care of yourself. You’re able to then give into others in a much higher capacity.
And this is so important as a business owner, and I know a lot of my audience are business owners. This is who I help, I help people who are coaches or consultants, online course creators, speakers and authors. Online service providers thrive in the online space. I help them by building their websites and coaching them, and teaching them how to build their own websites as well.
But no matter who you serve in your business, you’ve got to make sure that you are showing up for them in this time, in this time that we’re all in together collectively. Show up for them in this time and speak to their specific needs in the area that you help your people with.
Speak to their needs.
>> What is it that you can do to help them specifically in the areas that you know, that you help people with to begin with?
>> What are the things that they’re saying that they’re facing?
>> What are the things that they’re saying that they are struggling with?
>> And what are they saying are the things that they need?
>> And then what are the things that you anticipate that they will need based upon all of the stuff that is transpiring right now?
Pour into others. Pour into the people that you help with your business. And realize the time that we’re all in is impacting everybody. It’s impacting everybody. So you’ve got to make sure that instead of looking at it or looking the other way and pretending it’s not happening because you don’t want it to be happening, so you just pretend it’s not. It’s not realistic and it’s not helpful to the people who are really struggling right now and who need the tools that you can provide to help them get above that struggle and see the areas that they can control. And give them some ownership of the things that are within their control, and point that out to them and help them see that.
So what is it that you can give to your audience?
What is it that your audience needs?
It’s time to step up as the leader that you are in this global pandemic.
Take a moment and think about those things, think about what you can do. Whether it be turning your service into an online program or whether it be taking a portion of a program that you have and offering it for less money to help those who are in the economic crisis.
Or what is it that you can do for your specific audience? That’s going to be very dependent on who you help, but you can come alongside them and you can help them thrive in the area that you help people with.
So take a moment, think about that, make sure that you are giving yourself grace in this process.
Make sure that you are allowing yourself to be poured into.
And make sure that you’re rising up as the leader for your people because they are counting on you and they want you to address what’s going on and have your take on how they should handle things in the area that you help people with, all right?
Okay, my friend, well, I hope that that has served you. If you’re interested in learning how to build your own website, I have actually just dramatically decreased the prices to my course, the Website in a Week Workshop, so you can definitely check that out.
Just go to websiteinaweekworkshop.com
I hope that this message has served you, my friend.
For your success,
Did you know that there is a right way and a wrong way to take action in your business?
The right action brings success and keeps your income and impact growing year after year.
The wrong action keeps you stuck at one level, or going out of business completely.
The kind of action you take matters.
So which action are you taking, my friend?
To know whether you are taking the right action or the wrong action, you must first know what belief you are embodying when you do the action in the first place.
There are 4 different ways people approach their dreams.
I see this all the time with the clients I coach and the people I lead in my community.
Let’s see which one of the four you typically find yourself in.
Whichever you find yourself in is what is creating the results you experience right now.
So, I challenge you to be honest with yourself in defining which is true for you. Because the good news is that if you don’t like where you are right now – you can change it!
It’s a simple, yet profound little shift that creates huge results in your life and your business.
First, on the list…
We’ve all heard this phrase… “it’s just a pie-in-the-sky dream”.
Maybe even somebody said that about your business when you shared your vision for it.
But the truth is – you are only a pie-in-the-sky dreamer when you say “I’m totally going to do that, or have that” – but you aren’t taking action towards it.
If you aren’t taking action towards what you desire, you aren’t going to achieve it.
The dream is just the first step, it’s the seed.
The action you take waters the seed until it sprouts and grows and flourishes.
But if the seed is never watered and cared for, it will not grow.
A goal without action isn’t going to happen. It will always stay trapped as a dream. It will never be birthed into your reality if you aren’t willing to take the right action towards it.
But let’s say you do take action! Now it’s just a matter of – which action are you taking? Action that will move you forward or keep you stuck?
Let’s find out! On to the next…
This is the person who wants something and who decides to take action towards achieving it, but deep down doesn’t believe it will actually happen for them.
This person may be aware they have this belief, or they may not even realize it.
Nonetheless, it’s in the back of their mind.
And because it is, this dreamer is giving this belief the power to control the actions they take.
So the actions they take reflect this belief over and over again.
>> They think: “They won’t purchase”
So they say: “Hey, I’ve got this thing… it’s a pretty good program, at least I think it is and you might too. You could buy my program, you know – if you want. If you think it may work for you. But you don’t have to if you don’t think so.”
>> They think: “I could never make $10,000 a month”
So they: price everything they offer really low and get $10 here, $100 there, or the occasional $1,000 every once in a while… but nothing that can actually support them for months on end.
>> They think: “Other people say things so much better. It’s all been done before. Why would anyone follow me?”
So they: don’t email their list of contacts, they don’t start that podcast, they don’t write their blog, they don’t talk about their business and what they offer.
They take weak actions in their business.
Actions that are “busywork”, and don’t contribute to real growth towards the business and life they want.
They are hiding…
and when they don’t hide because they decide to go out on a limb and try something “just in case” they are wrong… they get discouraged quickly when they don’t get the result they wanted.
“See, I’m no good at this. It’s not going to happen for me. Why even bother?”
They don’t “put it all out there” because why would they when it will just fail.. and in their minds will just continue to fail?
So of course they don’t yield results, because they aren’t all in.
And the cycle continues until either they quit completely or until they DECIDE to embody a new belief. The good news is that all it takes to change this is first realizing this is what’s happening so you can do something about it. More on that later.
The contrast to the “Derailed Dreamer” is..
This is the person who wants something and believes without a shadow of a doubt, truly, that it is theirs for the taking.
They know in the deepest part of their being that success is possible for them and they have infinite potential.
All they have to do is take enough bold action to achieving it and it will be theirs.
So they show up in their full power, owning their value and what they bring to the client, and they both “fail” and they win over and over again.
Because that’s what it takes.
They show up fully confident in everything they do.
They work on their weaknesses in the form of hiring a coach, or team members to help them build.
They grow wealth and they are successful.
Whether they want $10,000 months, $100,000 months or 1 million dollar months – it’s theirs.
Whatever they decide they want, they know is already theirs.
They just have to set the goal, create the path, then take inspired action and it will be theirs.
Whatever they know is the next right step to take, they take it.
Over and over and over again.
They bounce quickly from the failures, knowing it’s NECESSARY in the journey towards their dream.
But what if you don’t know without a shadow of a doubt that you can achieve your goal?
What if you truly just don’t know?
You’d like to think you can, but you just don’t know if your idea can be successful.
That is OKAY! If that’s where you’re at, then you are likely…
This is the person who truly doesn’t know if it’s possible for themselves, but is open to the possibility.
This person is different from “The Derailed Dreamer” because even though they aren’t 100% sure, they have decided to make the active choice to embody the belief that it IS possible and see where it goes for them.
Embodying the belief is simply taking action “as if” you can achieve it.
They decide to walk in faith that the belief that “anything is achievable” is actually true.
They decide that in order to give this a fair shot, you’ve got to go all in, because later in life they don’t want to be haunted with the question, “what if I had actually went for it?” .
So they choose to test things for a period of time and measure the results of what they test BEFORE giving up completely or stopping the bold actions they are taking.
So their actions look like this:
>> They think: “This program I’ve created is incredible and will really help this person”
So they say: “I have created this program to solve your exact problem. I would love to invite you to enroll. Would you prefer the gold package or the silver package?”
>> They think: “I wonder if I can make $10,000/mo. That would be really helpful to my family and help me grow my business even more. Let’s try it!”
So they price their programs according to the value offered, and they get the sales that bring in $10,000 a month.
>> They think: “Other people say things so well. I would love to grow in this area and share my viewpoint too.”
So they: email their people regularly, they start their YouTube channel, they write a weekly blog post, and they share about their business and what they offer as much as possible so that they can gain skill in communication.
They do the work that DESERVES the results.
When you set goals, and take actions that align with the belief it can be true for you, you will see results, and this grows your faith muscle until you naturally end up becoming “the Convicted Dreamer” because you’ve seen enough evidence in your life that anything is possible for you.
Because the truth is… no matter what you believe is true for yourself.. you’re right.
>> If you believe you can’t do something, you won’t really try, and it won’t happen.
>> If you believe you can do something, you will do what you need to do enough times, and it will happen.
>> If you aren’t sure if you can do something, but choose to embody the belief that it could be possible for you, and take the bold action of someone who knows it’s possible, it will happen.
The right coach can help you with spotting any limiting beliefs that are holding you back and get you on a clear path moving forward towards your dreams. And I know from the results of my clients, that the right action paired with the right plan will make you unstoppable!
I’m looking for my next private coaching client and would love to interview you to see if you’d be a good fit.
If you are interested, fill out this application and I will be in touch.
For your success,
You can rise up.
You absolutely need to do the thing that your heart calls you to do…
If it makes you a better, stronger person…
If it ripples positivity and vibrancy into other areas of your life…
You need to make it happen.
Your life depends on it.
Who you become depends on what you choose to do today.
Your past doesn’t translate into your future.
Those dreams inside are calling for you.
To rise up.
To become strong.
To take that next step today towards becoming who you’ve been created to be.
I have always wanted to run in a 5k.
After my divorce 2 and a half years ago, I had finally registered to run.
It was a new chapter. A new me.
Then race day came.
There were rumbles of thunder outside…
It wasn’t bad…
But the bed was warm… so I let the little bit of thunder be my excuse for not going.
And the race still went on…
I kicked myself for letting the opportunity pass me by.
I then would work out here and there. Starting and stopping…
Recently, I decided enough was enough. Things have to change in this area of my life!
It is time to realize the dream I’ve had to run in a 5k.
I started making running a priority for me, even when I didn’t feel like it.
And this time, when race day came… I got my tush up and out of my warm bed.
But I’ve learned that whenever you’re trying to do something great, there will ALWAYS be an excuse that pops up.
This time around, thunder and lightening weren’t the excuse.. This time, my body decided to not feel well out of the blue. It created an excuse. A way out that I could have easily used.
But I didn’t listen.
This is now who I am. Feeling sick wasn’t going to stop me.
Some things are non-negotiable.
And so I ran.
And it was the coolest experience!
And I’m going to continue to run because it’s growing me in ways that I never imagined a thing like running could.
Running for me shows me what I’m capable of.
It’s showing me that I can do the things my younger self never thought I could.
And you can too.
In whatever area of your life is calling out to you.
Rise up, my friend.
Be the best you can be.
Your life is short. The time to live is now!