I was thinking this morning while combing my hair and pacing my bedroom floor while letting a tangent of thoughts flow through me. What came to me today was the even clearer realization of how everything good in my own life has come about because I first recognized that I had the thought and desire to have it, believed it was meant for me, then I moved into alignment with it taking the actions I needed to take, and that is when it came forth and solidified itself in my life.
It’s hard to think of instances where this hasn’t been true in my life.
I have a shining example right now with this adoption process my husband and I are going through. We’re seeing all that we’ve put in, actually start to take shape. It’s been years in this process to get to where we are now, just starting to have visits with our hopefully soon to be adopted daughter.
But we wouldn’t be where we are today IF we hadn’t followed the nudges that were inside of us that this is what we are meant to do.
The thought I wanted to bring to you today is that IF something is within you… and if it’s within you and it’s burning or it repeatedly keeps coming back… and you know it has the potential to do so much good in your life or somebody else’s life.. Then that thing within you is meant to be created. It’s a dream deep inside of you that is meant to be created BECAUSE you are a magnet for it.
Whatever it is.
If you want to have a five or six-figure-a-month business..
Or you want to buy your dream home
Or take that vacation you’ve always wanted to experience
Or do that incredible philanthropic mission to help people in that country you have always been drawn towards.
The key is.. Yes, if it’s within you, it’s meant to be created.
BUT, if you’re going to have it… you must do your part in the co-creation of it.
You must take the steps that SHOW you know it’s yours.
This comes up EVERY single day when you’re a businesswoman building your online empire. I know it does for me. You can’t just go into business and keep going in your business without having a dream of some kind. Knowing your reason “why” you’re doing this in the first place.
You’re in this for a reason! Whether it’s making the money because it’s just pure fun and you have grand plans for what you want to do with it and how it will help others and improve your own life or it’s solely on being able to help more people. Impacting and transforming lives for the better. We do all of these as women in business.
But to even make your dream your reality in the first place…
#1 – You must know first that it is a dream inside of you and give it the nurturing and attention it deserves despite how scary and uncomfortable it may be to actually take the first steps to go after.
#2 – Then you must know that because it’s inside of you, it’s meant to be yours. It’s meant for you. It’s meant to be created through you.
#3 – Then you must act on that belief. Allow that belief to guide you on the journey towards creating it.
And act upon it and believe in it over and over again until you have it. And you will have it. One way or another, it will come to you.
Some people call this manifestation. I call it co-creation with the Divine.
If you have something burning within you… you are meant to do your part in the creation of it.
And guess what?
To create this thing… you don’t have to know the entire pathway before you dive in. All you have to do is follow the nudge within you to take that first step.
Make that first phone call.
Find the information you need online and send that first email.
Buy that domain.
Write that first chapter.
Hit record on your phone and shoot that first video.
Own your dream as being meant for you. Because it is.
When you do that, listen to that next nudge you know you’re meant to do and don’t second guess it, but do it.
And when the obstacles and twists and turns come up (and they will), keep acting in the “knowing” that your dream is yours and it is meant for you to create… and keep on going.
That is how you create a life of your wildest dreams.
You are strong enough for the journey my friend. Know your dream is already yours. You simply have to believe it and act in alignment with it one step at a time.
Online business as a coach, consultant, service provider, or course creator is incredible because there are not a lot of upfront costs vs what is associated with other businesses. You don’t have inventory to sell, because what you are selling is transformation… you’re selling a solution to a problem in the form of a digital exchange… whether that’s an online course, an online program, a service, or coaching – all you have to do is just show up and help people get the results that are after. You don’t have a lot of overhead to run an online business so your ability to make a profit fairly quickly is extraordinary.
However, there are some key tools you will want to invest in to make your business run smoothly as you have to both market to your dream clients so that they see you are the obvious choice to help them get to where they want to be AND not get burnt out in the process.
The business tools you invest in are invaluable in the longevity of your business to help you reach your dream clients, warm them up, and get them so excited to work with you. When you invest in the right tools, you will be able to create a freedom business that doesn’t take much of your time to run because it’s running on its own for you!
SO what are those business tools that will help you to bring in leads and sales while you sleep?
I have been in business since 2008… so I have tried and tested ALL OF THE TOOLS and these are the ones that rise to the top as my favorite tools for running my own online businesses and helping my clients run theirs.
Full disclosure: Many of the below tools are affiliate links which means I’ll be compensated at no additional charge if you click on the link and purchase the tool or program. I only recommend what I 100% believe in and use myself and with my clients. These are tried and tested and have been used for years.
For Your Website:
For Your Email Marketing System:
If you’re just getting started and need something basic for now:
For Housing Your Online Courses:
- You can do this with Ontraport on its own
- Or you can use Kajabi as an alternative
For Your Design Software
- Canva (easy for any entrepreneur to learn & use!)
Along with that, I recommend some great stock sites for finding imagery!
Favorite Recording and Video Tools:
For Project Management:
- Your digital calendar for time blocking (Get this with Google or the calendar on your Mac)
- Monday Hour One Online Course (everyone needs this system as their starting place) by Brooke Castillo, Lauren Cash and Tyson Bradley
I keep this page updated with the latest I am using so you’re always in the know of what I’m finding are the very best tools to use!
When you’re running an online business, there are a wealth of tools that you can use. Everyone has their own opinion of what works best and why it works. It can quickly become really daunting to follow everyone’s opinions… So I suggest starting from your place of power… which means…
What is that goal that you are specifically after in your business right now?
You want to always start from that place.
Then, what tool is going to be the MOST EFFECTIVE to go with that will allow you to accomplish what you want and help you to grow and scale the most in your business at the same time. That is what you want to go with! Do that, and you will grow.
If you are wondering how to price your 1-to-1 coaching or consulting, today I want to let you in how I have priced mine over the years and how I advise my clients to price theirs.
When you price your coaching and consulting this way when you are working directly with clients 1-to-1, you are setting yourself up for growth and the ability to scale your business. You are pricing with the long term goal of your business in mind.
Before we dive into pricing…you have to know one of the most valuable lessons in life as a business owner.
Money is renewable. Time is not.
When it comes to any kind of 1-to-1 work, it requires your time. Your time is the MOST precious resource you have and will EVER have in your lifetime. It is linear… This means when the time has passed, it’s gone.
Your time matters and you want to own that in everything you do in your business if you’re going to grow to the level that you want.
Then there’s money. Money is renewable. When you spend money in the right places, you can relieve yourself of tasks you don’t need to do and can grow far faster. The same thing is true when you are deciding on your pricing. When you exchange your time for money, make it an amount that is worth it for you for not just the short term, but for the long term goal of your business.
Because you are exchanging your time to work with one individual client.. here is how I recommend pricing your coaching or consulting based on where you are at in your business.
Scenario 1: You are just starting out and creating your practice.
When you are just starting out in your coaching practice, you may want to build up as much experience possible with clients. Because of this, your long-term goal for taking on 1-to-1 clients now is to gain experience working with clients and understanding how to best help them get the results they are after. Having this experience can only happen by actually working with clients, so it is invaluable to create the best programs down the road.
When you’re working with your first several clients, you will also be gaining testimonials that you can use throughout your entire business that will help you to sell your paid offers even more easily, at higher price points down the road.
When we’re doing ANYTHING in business, we want to focus on the long term goal it accomplishes before we do it. In this stage of business, we’re focused on gaining valuable experience and testimonials that will only help you to grow your business later. That is the long term goal.
So what investment do you charge that makes it worth to you to take on a client in exchange for receiving valuable experience and testimonials?
This is ONLY a question you can answer as it depends on a variety of factors that you have in your life. What do your bills look like? How much time do you have to work with clients in your calendar? How many spots do you have open for client work?
Some of my own clients will take on a coaching client for a small fee per month for a set number of sessions or months working together and then every new client they raise the price little by little until they are working at the end price they will settle at for a while.
My favorite formula for deciding your price in this stage is to look at how much you want to make to cover: all your expenses in your home, all your expenses in your business, and add in a little buffer space… whatever that number is you can divide it by the number of open client spots that you have that you want to work with at a time.
If you are wanting to leave your 9-5 job, the formula could be that you want to replace your 9-5 income with your private clients. In this case, take the number of hours that you want to work with clients then determine how many client spots that is. After this, take the monthly amount you currently make at your 9-5 and divide it by the number of clients you can take on and then voila! There is your coaching investment amount!
Scenario 2: You are ready to scale your business
When you have worked with private coaching or consulting clients to the point where you are just ready to scale your business because you have gained the experience you want and you are ready for mass growth, then pricing your 1-to-1 coaching and consulting starts to look different.
When you scale coaching and consulting, you are creating a program that allows you to help an unlimited number of people at a time. This means that you create something one time and sell it to however many people at a time that you’d like. When you have a 1-to-Many program, every time somebody new joins your program, it takes ZERO time away from you.
So, suddenly you are in the position where the value that you give and the way that you serve others is INDEPENDENT of your time and you have complete time freedom, should you want it!
As you grow your 1-to-Many program (whether this is a monthly membership or an online course), you are setting up the marketing for it that allows you to create passive income for your business. Once you grow your program to the point that you’d like, and it’s making as much income as you’re making with your private clients, then you are in the position where you can easily scale back your 1-to-1 clients if you want!
When you reach this place, it’s completely up to you! You may not even choose that you want to continue with 1-to-1 at all! Or maybe you do because you love working with people on that deep personal level as well.
But when you’re at this place, the long term goal really changes. Now, you have the experience and you have the testimonials, so if you choose to continue, you’re simply continuing because you WANT to, not because you have to in order to meet your revenue goal.
At the same time every time you say “yes” to working with a client 1-to-1 you’re saying “no” to creating:
- More group programs
- More digital products
- More marketing avenues for selling your current passive income products and programs
- More time with your family
- More time for traveling and creating new experiences beyond the screen
So, for the growth of your business, you have to love your reasons (and the investment you choose to charge) for taking on each 1-to-1 client that you decide you want to work with.
Oftentimes, the investment you choose to charge will go up when you’re in this stage of your business because you have other programs that can help the client, but the client wants that 1-to-1 experience.
So, have fun with this and the price that you choose to charge. You can charge as much as you’d like for 1-to-1! There is no set amount you need to make. Instead, what makes the most sense for you? Whether it’s $2,000/mo or $10,000… charge what feels good to you and that stretches you just a bit so you’re always growing and at the same time, realizing what is possible and inviting your client to go to that next level with you too!
I always say that 1-to-1 pricing is completely whatever you want. No strategies needed. Charge what feels right to you and makes it worth it to you as you’re trading your time in exchange for it… the most precious resource that you have.
1-to-Many is where the strategies or 1-to-1 using time from a team (if you provide 1-to-1 services and have your team handle the services for your clients) come into play! You have a lot more room to experiment and run the gammut of pricing strategies and different marketing avenues because you are helping far more people independent of your time. When your time isn’t tied to an individual person, you can use all the strategies.
When your time is tied to a particular client and you decide you are taking on 1-to-1 clients, you’ve got to charge what feels the best to you for where you’re at in your business, keeping your long term goals for your business in mind.
AND GO ALL IN with your 1-to-1 client!
Help that client get results!! That’s why we do this work. ❤️
There is a rule I have for myself: Create more than you consume.
Having this rule has helped me increase my impact in the world.
I didn’t always have this rule though…
When I first started my business back in 2008, my dad was my only business mentor. He was an entrepreneur himself, and so all of my questions naturally went through him.
Then a few years into my business, my dad passed away.
I then stumbled upon the world of online marketing on my quest for a mentor I could trust to guide me. I consumed all kinds of training and teaching and videos and books from all kinds of people. I soaked it all in. I did this for years…
But it wasn’t until I actually put what I learned into action when things started to change.
Listen to today’s podcast where I share what happens when you start creating more than you consume AND what you can definitely consume to help you on your journey to grow into your best self!