3 biggest things you need on your website to book more clients

3 biggest things you need on your website to book more clients

by | Jul 22, 2020 | Online Marketing

3 biggest things you need on your website to book more clients

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I’m really excited to be talking with you about this because it will help you bring in more clients into your business. We’re talking about the three biggest things you’ve got to have on your website in order to book more calls, more discovery calls, which will turn into more clients for your business.

This is for you if you have a higher-tier offer that you provide in your business. It could be a private coaching program or a group coaching program, or if you provide a service to your clients.

So what are the three things that you want to make sure that you have?

 

#1) Branding with Personality

So the first thing that you want to have, number one, is that you want to have branding across your website that reflects your personality, that shares who you are as a person.

Now, why is this important? It’s important because people want to work with people.

People want to work with people that they feel like they know and that they certainly like, and that they can and trust. So, if your website currently does not reflect who you are as a person – if it has no personality…

if it’s “blah” and you’re ashamed to share it – it’s not going to truly bring in the clients that you want to work with, the high caliber clients that you want to have.

So your website needs to have good visual branding that shares your personality with them. The colors on your website, the fonts that you’re using, your photography, all of it needs to play and work together harmoniously in order to bring in more clients.

When you have a look and feel that is truly your own.. 

One that is unique and not cookie-cutter…

One that reflects who you are as a person…

people are going to resonate with that.

So you want to make sure you have that across your website.

 

#2) Conversational Website Copy (the words on your website)

You want to have website copy that also communicates your message.

So, whereas your branding communicates who you are and works to resonate and attract your client through visuals – your website copy needs to also bring your clients to you through words.

It’s super important to have a clear message and talk directly to your ideal client.

So what stories are you sharing on your site? Does their copy reflect what your message is all about?

Is it clear what your client, your end client, is going to receive when working from you?

Are all of those things clear?

Does your website copy reflect what you are all about and the value you provide your clients with?

Is it conversational in tone? Is it something that people actually want to read? You’ve got to make sure your website copy does this.

When it does, you’ll connect with the people you want to help and bring more clients to your business.

 

#3) A Clear Call-to-Action

On your website, do you have a clear call to action to take that next step with you? Do you even know what the next step is that you want your website viewers to take? Is it clearly communicated on your site?

Do you want them to go to a booking page to book a call with you?

Or do you want to take them to a checkout page to actually check out and make the purchase to work with you?

What is your plan?

What is your process for bringing people into your business through your website?

You’ve got to have a clear process in place so you are creating a good experience for your new clients.

From start to finish, we want to create a beautiful experience for your clients.

All the way from when they first hear about you and your brand to when they are actually on your website and looking through your content, and then realizing, that you are the person to help them with the problem that they face, and then to actually book that next step with you and become a client.

 

Now I want to hear from you.

Do you have these three things implemented on your website?

Let me know by commenting below or heading over to my free Facebook group community “Women Entrepreneurs Building Online Empires” where we can hang out there.

I’d love to hear from you!

 

Do you want to learn how to build your own website? I’ll walk you through everything you need to know step-by-step in my program, the Website in a Week Workshop. Click here to read all the details and get yourself signed up!

For your online success,

 

 

The Only Webpages You Need to Start Making Money

The Only Webpages You Need to Start Making Money

by | Jul 15, 2020 | Online Marketing

The Only Webpages You Need to Start Making Money

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Today, we are talking about the three webpages that you must have in order to start bringing in clients effectively.

Now, I help clients build these pages out all of the time.

Some of my clients want to only build out these three pages to start with and other clients of mine want to have the entire website plus these three pages.

Why? Because these three pages are the pages you’ve got to have in your business in order to sell your paid offers from your website (and that’s the goal anyways, isn’t it? – to actually make money in your business!)

Simply put – when you have these three pages, you’ll be able to bring in more sales.

So what are the three pages?

Page #1) Your opt-in page

It’s also called a lot of different things. It could be called your “lead page” or your “landing page” or your “squeeze page”. There’s a lot of different names but it all does the exact same thing.

It captures leads. Leads for your business! Leads who are going to purchase your paid offers and become a part of your community.

So the first step of bringing people in and making sales online is to actually bring people into your community and onto your email list! And how you do this is with your opt-in page.

On this opt-in page, you want to make sure that you’re giving something away for free in exchange for their email address and their first name.

Then, once you have their email you can send them relevant emails to warm them up to buy from you.

Page #2) Your Thank You Page

The second page is your thank you page. On this page, you thank them for subscribing and then what you want to do is tell them to go to their inbox to retrieve the gift they have opted in to get.

This freebie gift is going to lead into your paid offers.

Page #3) Your Sales Page

Once you have those two pages in place, the last page, the third page is your sales page.

This page is going to actually sell your paid offer!

Whether you are selling a coaching program, a service, or an online course – you’ll want to have a sales page for each paid offer that you have so that your website is selling for you.

For an effective sales page, you want to dive into an entire story of taking your website reader on a journey through all of their pain points and painting the picture of where they want to be and then sharing the result that your paid offer is going to bring them.

All 3 of these pages work together and when you use them together in a seamless journey – you’re warming people up to work for you. That is how you start bringing in more clients with these three pages.

So if all else for your website – get these three pages in place and you will be able to start bringing in more sales into your business.

Now, I want to hear from you!

Do you have these three pages in place in your business yet?

Are you going to get them in place?

Let me know below in the comments! Or you can head over to my free Facebook group community by clicking here. I go live every week!

 

Flywheel: the Best Hosting for WordPress & Divi

Flywheel: the Best Hosting for WordPress & Divi

by | Jul 7, 2020 | Business Tools

Flywheel: the Best Hosting for WordPress & Divi

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Finding the perfect hosting for your website is no small task.. as I found. 

And for me, running an online program teaching website design, I needed to find the best of the best out there for WordPress websites as my students and the livelihood of their business rides on the recommendations I provide. 

After experiencing a variety of hosting companies, each having their pros and cons, I was tired of the cons that kept creeping up time and time again – no matter who I went with. Sure, relationships often started off great with the hosting and then would go south. 

Gathered from my own experiences plus the hundreds of students who have come to me over the years talking about their own experience with their hosting companies. 

Slow loading times, poor security (can you say Viagra ads?), error codes on sites every month practically, poor host support when trying to resolve issues. I’ve heard and experienced it all. 

It needed to stop. 

We are running businesses after all. We need to be able to experience the freedom of focusing less on troubleshooting the tech in our business and far more on spending that precious time with our clients – helping them thrive. 

We are meant to do more in our businesses! Tech shouldn’t be what gets in our way. 

So, as I was planning a revamp of my online program, The Website in a Week Workshop for the new year, I thought – what better time than to do a deep dive research into the best,  most affordable hosting companies out there so that I can find an even better solution for my members! 

So that’s exactly what I did. 

After EXTENSIVE research, the results led me to Flywheel as the very best hosting company for the most affordable price to run WordPress websites. Even better – this company runs the Divi theme (taught in my course) like a dream. 

Here are the 6 top benefits Flywheel brings to the table:

1) FAST loading times

2) SSL included 

3) 24/7 Support

4) Iron-clad security, Malware prevention and cleanup on all sites

5) Daily automatic backups

6) Affordable Monthly Price

Let’s go through each of these dazzling benefits one by one shall we?

1) FAST loading times

This by far is the biggest benefit to every single person who has a WordPress website using the Divi theme. The Divi theme is a powerhouse theme, giving you full customization to create the site of your dreams – but if you don’t have the right hosting for it, your loading times can be less than desired. Flywheel is the solution you need! They have achieved the fastest loading times tried and tested against all the other big name hosting sites that are right along with them and they have won every time. Flywheel achieves fast loading times with two key features that don’t come standard with many other hosts out there. The first key feature is their Cloud Hosting. What is cloud hosting and why do you want it? Well cloud hosting is hosting that is compartmentalized which essentially means that you aren’t sharing your precious hosting resources with anyone else who could be hogging the resources your website needs. Shared hosting is what most other affordable big name hosting company’s out there use because… well… it’s cheap for them, but it’s often at your expense. When you purchase shared hosting, your website is far more susceptible to all sorts of malware if there’s another website on the same shared server that you are on. With Flywheel’s cloud hosting you can rest easy, never having to worry about that! Your resources are all your own. HOORAY! The second key ingredient to the fast loading time pie is the CDN they provide automatically with every single plan. A CDN caches your website page all across the world making it appear quickly to new website visitors and returning visitors alike!

2) SSL Included

Keeping your website visitors privacy secure is a requirement of Google, and it’s just good practice as a business owner. Your job in business is to provide a safe environment for your people to find you so that you can gain their trust. Not having an SSL could cost you lots of leads and clients if you don’t have a secure site. Most hosting companies charge you additionally for this product as an add-on to your site. Not Flywheel. Flywheel knows what you need as an entrepreneur. In fact, they themselves claim to have been created for creative entrepreneurs! 

3) 24/7 Support

Aside from the fastest loading times, this is the second biggest feature that means a ton to me! I want the very best for all my website clients and all members of my website building program… where so many other hosts have failed again and again to provide, Flywheel makes up for them all with their superb customer service! They are speedy fast and are available around the clock, so whether you are from the US with me, or are from around this big beautiful globe, you are covered – fast and friendly service every single time. They are dedicated to helping you with any hosting-side issue you could encounter in the handy chat box you access directly within your account in plain site! Say goodbye hunting everywhere online for a support line – Flywheel makes it easy-peasey. 

4) Iron clad security, Malware prevention and cleanup on all sites

WordPress is phenomenal for so many reasons, of which is another blog post altogether for another time, but where WordPress is great, there is a downside to the many benefits offered. If you don’t have the right host, you are more susceptible to malware and attacks from hackers on your website. Flywheel takes care of you! With iron-clad security and promised cleanups on all websites, you can rest easy knowing that you are taken care of. 

 

5) Daily automatic backups

Every WordPress website owner knows the importance of having a backup of your website to revert back to in case of any problems that may occur on your website with theme updates, plugin updates, and WordPress updates. Having a backup is essential for every business, and Flywheel includes this tool automatically in every package. You receive a daily backup of your website that is generated every single day for you AND you have the ability to make a backup on demand whenever you please as well. Never fear your website breaking or the famous “white screen of death” without an easy revert back to your original website in all its beauty and glory! 

 

6) Affordable Monthly Price

Flywheel has several different package options to fit your needs. The majority of business owners will want to go with the lite or starter plan. Not sure which to get? Start with lite and talk to Flywheel on chat to see whether or not your site could use a hosting upgrade or not depending on size and your needs. Comparatively, no other reputable hosting provider beats them on price for cloud hosting and everything else that comes standard in every single Flywheel package.

Purchase through my affiliate link to take advantage of these special prices.

*when you click through the link and purchase, I will be compensated at no additional charge to you. I only promote what I believe in, and Flywheel is the only host I recommend and use myself. 

 

There you have it, the 6 reasons why flywheel deserves the title: Flywheel: Best WordPress Hosting for Divi.

I know you will love Flywheel as much as I do to run your WordPress website. And hey, if you don’t love it – Flywheel makes it a cinch to cancel at anytime!! They never own your website, so if you ever want to transfer your website over to a different host – you can do that with ease!

Let me know how much you love this host by sharing in my free group #BusinessDesigners with Rebecca Barnheart 

And, if you want to create a website you love that brings you leads and sales everyday, make sure to join the Website in a Week Workshop. Read all the details here. 

Until next time, take action now towards your dreams because life is short and your dreams are worth it!

 

 

How to Grow Your Business with Your Freebie

How to Grow Your Business with Your Freebie

by | Jun 17, 2020 | Online Business

How to Grow Your Business with Your Freebie

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How to Grow Your Business With Your Freebie

Today we have a fabulous topic that we are talking about because this is so important to have implemented into your business. Now, you might have this already in your business, but if it’s not working for you, we’ve got to take a look at it,  peel it all back and get back down to the basics to make sure that it is doing what it’s supposed to do for you.

So today, we’re talking about your freebie. Now, you may already be using this in your business to build your email list of subscribers who are excited to hear from you. But did you know that your freebie can also help you bring in more clients into your business when you use it effectively?

When it’s created in a strategic way, it will actually help you bring in clients. So if you have a service that you’re providing your clients, or if you have an online course, or a group coaching program, or a private coaching program that you are offering – your freebie will be that first step of what somebody is going to receive from you.

The purpose of your freebie is to “warm-up” people so that they are excited to work with you.

If your freebie isn’t doing that yet, let’s go ahead and take a look at it and get something in place that’s actually going to work for you.

And if you don’t have a freebie yet in your business… well then this post is a great starting place for you!

So let’s get started, shall we?

So what exactly is a freebie anyway?

If you are just getting started with your business or if you are just now starting to dip your feet into the world that is online marketing – I’ll fill you in!

Your freebie is that first thing you’re going to want to get in place in your business to start attracting leads that you’ll then want to send emails to.

So essentially, your freebie is something that you create that you give away for free in exchange for your subscriber’s email address and first name.

There are many different types of freebies.

It’s important to first decide on which freebie are you going to start with. As you grow your business, you’ll see just how effective freebies are in gaining leads and clients, so eventually, you’ll have multiple freebies attracting leads for you. However, to start with – you just need ONE.

Freebies I’ve used in my business and with my website and coaching clients have been:

  • Guidebooks
  • eBooks
  • Cheat sheets
  • Checklists (I have a checklist freebie in my business)
  • Webinars
  • Video series
  • Challenges

 

To start with, just choose one!

After you know what your freebie is going to be, your next step is getting your webpage setup! All you need is one webpage to get started with. Eventually, as you grow your business you will want to have a full-fledged website, but to start bringing in clients today, all you need is one webpage.

What do you put on your opt-in page?

On this one web page, you’re going to just talk about your freebie!

Talk about:

  • How it will help them
  • What they will learn
  • The results it has provided others
  • How they will love it!

Then when somebody opts in to your email list to gain the freebie, what you’re going to do next is show them a thank you page that tells them their freebie is on its way to their inbox! This way they go to their inbox and start getting used to opening your emails!

Then what you want to do is follow up and have a series of emails that go out that educates your subscriber even more, and starts building that relationship with them.

Because when you’re building a relationship with your prospect, you are far more likely to be the one that they end up hiring or purchasing from. Why? Because they know that they like you and can trust you and they want to go to that next level with you. Your freebie is that starting place to start building up that relationship because you’re giving them something away for free in exchange for their email address.

Your freebie is how you build your email list.

When a subscriber opts-in for your freebie, you get their email address. Then you can start sending them relevant content to begin building a relationship with them. Your freebie gives you an entire list of people that you can send emails to that are excited to hear from you and are warmed up and ready to learn more about the topic that you help your people with in your business.

So it’s super important to have an email list, because these people are leads for your business. However, if these leads aren’t converting into real sales for you, how do you do that exactly?

How to bring in sales with your freebie and attract clients

In order to bring in sales for your business, you’ll want to create your freebie in a strategic way.

So I see entrepreneurs who aren’t using their freebie right end up falling on two different ends of the spectrum.

Side 1: There are those entrepreneurs who are super salesy and turn people away because all they are doing is talking about their paid offers. This will turn a lot of people away because for one they don’t know if they can trust you. For two, they don’t know if you are actually the person for the job that can help them solve the problem that they’re facing.

So that’s one end of the spectrum.

Side 2:  On the other end of the spectrum I see even more entrepreneurs fall into. The reason why is because our hearts are in the right place, they are good, and you just wanna help people. So these entrepreneurs are giving lots of freebies away. They’re bringing people on to their email list they’re sharing lots of value, but they never share about their paid offers.

There is a sweet spot right in the middle where YOU want to be.

 Right in the middle is where the sales are. Right in the middle is where all of your clients are.

Let me share an example with you…

So I have an awesome client, she is a podcast manager and she helps people launch and grow their podcasts so that they are successful.

One of her services is a podcast management service.  So she manages people’s podcasts. This is her main offer, so naturally, this is the offer we want to create a freebie for. 

So she starts with her paid offer in mind and then she creates a freebie that will then lead into this paid offer.

So that is how to grow your business with your freebie. You start with the paid offer, then create a freebie that’s going to lead into that paid offer. This is how you create your freebie strategically.

So what we put on her website was a guidebook that walks her subscribers through the five steps they need to do in order to have a successful podcast. So what she’s doing is educating her audience on the important essential things that a successful podcast is going to need in order to gain more subscribers.

What happens here is that her subscribers learn what they need to have, why they need to have it, and then over a series of emails, they discover that my client is the perfect person for the job to help them make it happen and implement everything they are learning!

So that’s how you build your freebie strategically. You start with your paid offer in mind, what is your paid offer going to be that you are going to invite your audience into? And then how can you create a freebie that reveals the need for your paid offer, okay?

So for in her case, she is targeting female entrepreneurs who want to have a podcast or who has a podcast, but who does not want to spend all their time managing it. They’re in business and they just want to grow and they know that their time is valuable. In order to grow like the quickest, they need to be able to have the time to create content, right? They don’t want to be bogged down in all of the management stuff that a podcast would take! So her freebie works very well!

Now it’s your turn!

So what can you create for your business?  That is your next step my friend! Choose what your freebie is going to be! Then, I want to hear from you! 

Do you have a freebie right now in your business that’s working for you? Or are you going to create a freebie based upon what I shared with you today? Let me know in the comments below, and also come hang out with me in my new free Facebook group community full of entrepreneurs just like you!

I hope that you found this post valuable. Until next time, keep on building your dream because life is short and your dreams are worth it!

 

 

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