What if that thing you want so badly…
the money you want to make…
The people you want to impact…
The work you want to do…
Is all right here, right now for the taking?
What if simply because you have the desire…
it means you are a match for exactly what it is that you want? And it’s meant to be yours?
What if you don’t need to be better,
Have smoother skin?
Be more skilled?
Have more experience?
To make all your dreams come true.
What if you already have everything you need right now?
What if the wisdom of your next step to take…that unlocks the doorway to your dreams… is already inside of you?
You know you’ve come here to do extraordinary things in this one lifetime.
You’re meant to change lives.
You’re meant to do work you love.
You’re meant to be there for your babies.
You’re meant to have the freedom to live this life well… on your terms.
You’re meant to have the money to pay for every single thing that’s important to you.
You’re meant to have it all.
It’s what your heart aches for.
It’s what you were made for.
You know that next step you need to take
Don’t question yourself.
Your inner knowing… the Divine guiding you with every beat of your heart…knows the way
Your future self is calling out to you
To stop beating yourself down
To stop playing small
To stop sabotaging your own success
To stop hiding from the world
You’ve got a mission
Important work to do
This is your permission
To stop hiding from your own greatness
To step out on that next step in faith that the next will be revealed, then the next, then the next.
This is your permission to start showing up and shining brightly in all that you are, right now.
All your flaws only add to your likeability.
All your fears are in the room in awe of what you are doing.
All your excuses for why you “can’t” – they no longer lead the show.
Whatever you want to do… you do.
Whatever you want to share… you share.
Whatever you want to create… you create.
Whatever you want to give… you give.
However many clients you want to help… you help.
And the “how” of how you’ll do these things – the “how” always comes.
You just know it because you have countless examples of this being true.
And the money comes flowing to you – all the time.
More money than you ever before thought would be possible for you is now yours…
Simply because you decided that you are good enough.
Because you are. Exactly as you are.
Raw… beautiful… messy… you.
You are the answer to your dreams.
The key to your happiness.
It’s all inside of you.
You have permission to have it all.
Now go out and live.
Your dreams are worth it.
This past weekend, Mikael and I had family photos done outdoors in the West Bottoms of Kansas City, with our daughter and our soon to be adopted daughter.
We just got the photo proofs back today and they are just so good. Seeing two girls in these photos makes my heart burst with so much love, I can barely contain myself.
This adoption journey has been a long one and having her here with us every weekend, and soon having her move in – (which by the way, we just got the move-in date!) – oh it makes me so happy.
This kiddo needs us and we can’t wait to officially welcome her into our family, although from day one, all of us considered her a part of our family.
After such a good weekend, and now sliding into the exciting stuff I’m working on this week, I just had a flood of pure gratitude wash over me while I was sitting at my desk this morning.
Mikael was putting fresh paint on the trim in practically all the rooms of the house as we get ready for our adoption home study visit we have later this week, Lily was working on her remote learning school in the kitchen, and the 4 dogs were all panting after going to the vet this morning, and I was sitting at my desk, after emailing my 1-to-1 clients with our weekly action step planning, and I just got caught up in how amazing it is that I get to do this work, and how this work that I do fits perfectly into how I also want to show up in my family. I have created exactly what I wanted when I first set out to “be my own boss” over a decade ago.
I have plenty of time for everything.
Time for my kids.
Time for my husband.
Time for myself.
And time to do the work I love.
I also have plenty of money.
Money to be able to care for two teenage girls and even adopt to begin with.
Money to have fun adventures with my husband.
Money to spend on things I want, just for me.
Money to grow my business and have pure fun doing so!
Money to give generously and be there for the people I love.
This was exactly what I wanted.
And it’s here.
It wasn’t always this way for me…
But what’s funny is now that I am here,
I know I could have been here so much earlier if I just opened up to all the possibilities that were available to me and stepped into being that woman from the start.
But I didn’t know, and I had to grow into the full realization of that. My mindset of what was possible had to expand, then my actions had to match that inner knowing.
Because now that I am here, I know that any way you want to build your business and make money – you can.
You can hustle 70 hours a week and make 5 figure months.
Or you can do it in 20 and make the same.
You get to decide how you design your business.
And you can make money however you design it.
So why wouldn’t you design it to support you in the creation of the life you want to live?
I used to think I had to work all hours of the day and night in order to make my dream happen.
And because that was my belief, that’s exactly what I did.
I sacrificed many many nights of sleep because I was up working. I sacrificed weekends.
But why would you work yourself into the ground if you don’t have to?
If you can create the same success financially, and be well-rested and have time for everything you wanted to do, and spend plenty of time with the people you love – why wouldn’t you?
Of course you would!
The problem isn’t that you wouldn’t take that.
The problem is that we don’t realize it can actually be ours for the taking.
We don’t believe it because we haven’t seen anyone actually do it.
When I was first stepping into the world of online marketing, I saw a lot of hustle.
“Work hard now so you won’t have to in the future” was the theme.
So I fell for the lie that in order to create the life I wanted, I had to “do the work” now… And to me, I made “that work” mean that I had to work all hours of the day and night to create the financial success I wanted so that I could experience time freedom on the other side of it.
Then one day, I started questioning this belief. And let me tell you right now, as a coach, when you can start bringing the beliefs you have into question, that are not actually serving you in your life, and look to see if a different belief could also be true and then starting to try it on until you can actually believe it – your whole world starts to shift.
Because however you design your business, you can make lots of money and have time freedom. And what’s interesting is that the more relaxed you are, yet passionate and fired up about what you do, the more money you can make and the more fun it is in the first place.
The core of the work I do with my clients in both my one-to-one private coaching practice and in my group program is all around designing a business on their terms. However much you want to work, you can. However many or little clients you want at one time – you can have them. However much money you want to make, you can. However much time you have to work, you can use just that amount of time to build your business and reach the exact goals you want to reach financially with it.
All it takes is the belief that it’s possible and then live into that belief with your actions.
You can go in baby steps, or however quickly you’d like to build up your belief.
For me, I did baby steps.
I wanted to see if it was possible to still make 5 figures a month and actually go to bed at a good time every day. It was.
Then I wanted to see if it was possible to actually stop work every night at 5:00 and take my evenings off and still make 5-figures a month. It was.
Then I thought, well, if I could do that, I wonder if I can take every Sunday completely off and do the same. I could.
Then I thought, okay, what about the whole weekend? It was possible and my income started to grow even more.
Then I thought, alright – well can I take off whole mornings throughout the week? Some Friday’s too? What about entire weeks every other week?
Turns out – it’s all possible.
You can build your business any way you want. I’ve coached enough women (and myself) to know this is true.
It just starts with the intention of knowing what you want.
Believing that you can do it.
Then choosing to do it.
Even if you’re starting from scratch and are just starting to build your business – the same is true.
And for you, you can choose to believe it right from the start.
You can decide today how much you want to work.
Then show up for just that amount of time, and get the guidance you need so you can maximize the time you are working, and watch your business grow.
If I would have known back then what I know now, I absolutely would have taken the freedom route from the start. There was no need to hustle myself into the ground – EVER.
But I didn’t know what I didn’t know and that’s okay – because I know now.
And now, I can share what I know with you so you can get there quicker than me if you want…
You can create however much income you want with however much time you want to work each week.
Your job is simply to decide what it is that you want.
Then get a solid plan in place so you know exactly what you’re going to do to make it happen.
Lastly, work your plan!
That’s it my friend.
If you want to start doing business on your terms – but want some guidance on the “how”, sign up for a 6-Figure Coach Strategy Session with me and we will visualize the business you want, uncover all of the things that are standing in your way, and create an action plan for moving smoothly forward towards your goals. These sessions are complimentary, so sign up for yours today at yourbusinessdesigner.com/session.
I hope this message has served you today. Keep doing what you’re doing. This world needs what you have to offer, and you can create the life of your dreams all while doing work you love – you really can. I know it because I am living it.
Today I wanted to share the reasons why I have decided to offer the Website in a Week Workshop at a low-tier pricepoint, even though it is high-tier value.
If you have been in my circle for a while, you probably have heard about the Website in a Week Workshop. And if not, then let me share a bit so you’re familiar. The Website in a Week Workshop was my first big program I put together that teaches non-techie coaches and solopreneurs the complete step-by-step process for building their website with ease – without code, fancy design skills, or prior WordPress knowledge so they can put an end to website shame for good.
This program has helped the most people of all my work to date. I’ve been running this program for the last 6 years and it has gone through a variety of different package offerings from $97 the first time I ran it, all the way up to $1,997 for lifetime access. Every time I offered it, I added more value to it and made building your website even easier with every update. And now… I’ve decided to offer this highly valuable course for a low-tier price.
It may seem kind of silly to do that when it is so valuable. However, I’m in the process of shifting a lot of things in my business to serve you better, and this choice felt SO GOOD to make.
In business, it’s important to know there are no rules. You can decide to offer something for nothing if you want. You can also decide to charge thousands of dollars if you want. What matters is the value that you get and that you love your reasons for why you are making the choice to do something and follow through boldly with those choices.
Here are my top 3 reasons for making this move:
REASON #1 – COACHES & SOLOPRENEURS NEED THIS
I created this program because so many new coaches and solopreneurs have no idea where to start when building their business. Most know that they want to get a website in place, but aren’t sure how. So often, in the early days and months and even years in business, they can be stuck and not move things forward. Building a website can feel daunting.
What do you say to resonate with your ideal clients?
How do you make it look the way you want?
What platform should you use and how do you actually build it?
This program addresses all of it so that the barrier to entry into being successful in the online world is removed. Having these skills and a website that is a powerful marketing tool for your business that is working for you around the clock changes everything.
The lower price I offer the program for, the more people can get the help they need…
Because the truth is…
REASON #2 – INVESTING CAN BE SCARY
I know that investing big bucks in yourself, especially if you are just starting (or you’ve been burned in the past), is super scary.
I remember when I was first starting out, I was looking at this $497 program I really wanted, but was afraid to take “the jump” to get it. And I just sat there pondering it for months. All of that time… if I had just chosen to bet on myself faster, I could have gotten the knowledge faster to make the moves I needed. Eventually, I did invest in it.
And as soon as I did, everything started opening up for me and I started making even bigger moves and bigger investments in my business which has ultimately led to my success today.
I call this the “big moves snowball effect”. Once you get started and are able to invest in one thing that is going to make a difference for you, you implement that thing, start seeing results, which will then lead you to that next decision to help your business grow, then you see even more results, then that next thing, where you get even bigger results. Before you know it, you’re making 6 figures, working only when you want, and making a big difference in the lives of your clients.
A business website that WORKS for you is a HUGE piece of the business puzzle.
Once you create your website, you begin building so much trust in yourself and your ability to make even more things happen in your business.
My thinking is… if I can help more people to make that first jump with a small price to invest in themselves and their future – where they can actually learn everything they need and get tons of value – and help them to believe in themselves and what they are capable of – that’s a huge win! The world needs more people who have come alive in their passions and doing the work they really want to be doing in their lives.
And I’ve saved the best for last…
REASON #3 – I’M HERE TO MAKE A DIFFERENCE
My biggest reason of all is that I am here to make a massive impact in the world in my lifetime. My dream is to leave a ripple effect in all the work I do. When I help you, you are equipped with the tools to help your clients thrive. When you help your clients thrive, they are able to more effectively help the people they touch in their lives. It’s a ripple effect of good change in the world. I’m on a mission to directly help millions of women do just that. Overcoming the tech challenges and having a website you love and are proud to share with the world is everything. For me, having a website that converted to clients gave me so much opportunity and freedom that I wouldn’t have had otherwise. I can have a bigger, wider impact far more quickly if I offer it for less, and help people make that first investment in their business that will help them make a change and step into that next level in their business and that next version of themselves. I can’t do that with every program I run because it doesn’t make sense for me and the goals I have… but I can do it with this program. But low price doesn’t mean low value. When offering any program, you should always try to overdeliver in the value. I overdeliver in all my programs. Even at the $1,997 price point this program used to be at – I over-delivered. Now, by making it less, I’m just able to overdeliver on an even bigger scale which makes me ridiculously happy with all of the shifts I’m making towards more growth and impact with my own business.
If you do not yet have a website or you are just not happy with the site you have now, I invite you to join me inside the Website in a Week Workshop! Read all the details and get signed up by going to websiteinaweekworkshop.com and you can read all about what’s included and what you’ll be able to accomplish with this program!
One of the biggest things I’m passionate about is helping women coaches actually find the time to grow their coaching business when they thought they had no time at all to work with due to the craziness of being a mom and constantly getting interrupted…
Mainly because most I work with have at one time thought about closing down their business and giving up until their kids are grown.
So, it often feels like magic once I help a client to identify where they do have time in their busy life to actually dedicate to their business, which allows them to gain new coaching clients at $1k-$3k/month per client, and gives them plenty of time completely OFF so they never have to sacrifice family time again.
Women can have it all. You are infinitely powerful to create exactly what you want.
You don’t need to sacrifice in any part of your life, nor should you!
For me, it all shifted once I came up with a really clear, and simple way of organizing my calendar as a mom and coach.
This is worth $10k or more every month & relieves all stress and mom guilt if you apply it correctly (it’s been worth multiple six figures for me once I finally got a handle on it).
Now, I want to share the same process I take my clients through to organize their coaching calendar, with you.
Here’s what you do…
You take two typical weeks and identify where in your day you have 3-4 hours to work with.
Then at the simplest level, you break out the hours like this:
10 hours with 1:1 clients (10 clients) ← that’s 2 hours a day, 5 days a week
5-10 hours on marketing ← that’s 1-2 hours a day, 5 days a week
5 hours on group program (unlimited clients) ← that’s 1 hour a day, 5 days a week
10-15 hours on marketing & discovery calls ← that’s 2-3 hours a day, 5 days a week
Total hours spent per day: 3-4 hours.
YES, that is IT. That’s all you need. And you can even do it in less if you want.
Then repeat this recurring until the end of time, or until you want to switch it up!
Let’s say you want to take on less 1:1 clients and spend more time on your group program – you can do that and begin phasing your 1:1 clients out.
Or, you can just take on 1:1 clients and that’s all you do and never even have a group program.
It’s up to you!
However, the method I love taking clients through the most when we begin working together is:
> Book 8 private 1:1 clients where your clients are paying you at least $1-3k/month each, which brings you $8k-$24k every single month.
> And run a simple group program where you charge somewhere between $97-$500/mo.
> All working 20 hours a week or less
This way, you have your high-ticket coaching clients that are paying all your bills and giving you freedom to explore paid advertising in your marketing time and expand your reach, at which point, you keep booking more group coaching clients and filling your group spots.
This schedule will work no matter how much time you have to work with, as long as you are intentionally deciding when you work based on your real life and then deciding what you’re going to do in the hours you have.
Then you value both your time and the result you bring your coaching client and you decide to price it at the value it’s actually worth. 😉
Chances are, the value you bring to your clients as a coach is very high-level as you’re providing the space for transformation to occur in their life.
You can always price this somewhere between $1k-$3k or more when you identify the value you bring and the problem you solve for your client. If you don’t think you can charge at least $1k/month, it’s likely you aren’t clear on the full spectrum of results you bring them in your work together. Or, you simply want to help them, and they don’t yet have the resources to hire you 1:1, and you don’t have an alternate way to help that is lower-tier in price. When you follow my method as outlined above, you won’t ever doubt the value of your 1:1 program because you have the group option available to help them if they simply can’t do 1:1 at this time.
I don’t know where I’d be if I didn’t have this coaching calendar figured out.
Having a 15-year-old who is doing school remotely in the middle of a pandemic and working on adopting a 13-year-old with special needs, there are other things that are important to me and so it’s up to me to create the coaching calendar that works best for my real life and still meet my goals and delivers high-level results for my clients.
When you intentionally design your coaching calendar the right way, it will serve you and the life you want to live as BOTH a business woman and a mom. You are never stretched too thin or feel pulled between your family life and your business. Once you know your calendar, all you have to do is show up and market your business during that time, and it will make way for your 9-10 1:1 clients to come to you, filling every coaching spot – each priced somewhere between $1k-$3k per client which will result in a $9k-$30k month for you.
Intentionally designing your coaching calendar and showing you exactly what to do in your marketing is what I address with my clients inside of my 1:1 coaching program where I help guide women coaches through all the steps to making 6 figures a year in their business while working under 20 hours a week.
If you are not yet making at least $10k/month in your coaching business, then it just means you need a redesign of your calendar and have a clear plan for exactly what you’re going to do during the hours you set aside to work. During our work together, I will help you create a realistic calendar you can actually follow AND fill your coaching spots. Apply for a Become a 6-Figure Coach Strategy Session if interested in working together and we will chat to make sure it’s a good fit on both sides.
Do most of your discovery calls end in a “no”?
Here’s what you’re probably not doing…
Let’s say you’re running a discovery call with a new potential client. They’re being open and vulnerable and you are jiving so well, and you can’t stop thinking about how amazing it would be to have them on board in your coaching program.
You excitedly share the offer to join, and then you get that dreaded pause on the other end of the phone after you share your price.
The pause says it all.
You cringe as they stumble through the next few things they say.
… wow that’s a lot of money
… I’ll have to check with my spouse
… I really want to work with you.. But I just can’t justify spending this much
You wholeheartedly share that you understand completely and that you’ll be there whenever they are ready to take the next step. Then, you reluctantly jump off the call.
But you can’t help but wonder if you’re missing something. They were a PERFECT fit and you know your coaching would help them make big change.
Doubts flood in on practically everything you’re doing…
- Am I charging too much?
- Should I package my coaching differently?
- What did I not communicate during the call for them to see the value?
What I see many coaches do is start reevaluating everything and changing things up right away for the next call, and yet they keep getting the same results and they aren’t ever sure where exactly they’re going wrong.
Here’s the truth….
No matter what you charge for your coaching, there will ALWAYS be someone who thinks it’s too much.
The problem isn’t what you charge for your coaching. You should charge exactly what makes sense for you and the time you want to spend working with clients 1-to-1.
What you charge for this is irrelevant in whether you get signups or you don’t, as there will always be clients who are the most perfect fit and who will sign up and there will always be people who will not be ready for your prices.
So how do you sign more clients when everything in the call goes so well and then it shifts as soon as you share about your offer?
What I have found to be one of the biggest reasons I’ve been able to convert so many discovery calls to clients when it’s time to share about my offer is because I give clients 2 options to choose from so they can pick the right one for them. This shifts the whole conversation.
Suddenly, this takes people from having to choose between – “yes” to join or “no” to join, but it turns the conversation to either:
“yes” to option 1
“yes” to option 2.
Of course, there is ALWAYS the option of “no” to either, however, their mind is more focused on which one is the right fit for them – based on what they can currently afford or find the resources they need to proceed.
This is called “tiering” your coaching packages.
There is a lot of details that we can go into on how to structure each of these and have the value shine through to the client so it really is a “yes” or “yes” choice, however, at the simplest level here’s what you can do:
The first option is your high-level option. This is the highest level way they can work with you and this is naturally, at the highest price point.
Then, the second option for working with you for coaching can either be a different smaller level of access to you or a group coaching program. This option is typically considerably less in price so that if they can’t work with you at your highest level, at least they can get started with this level and they can work their way up as they start seeing transformation.
This works in all niches – no matter who you coach.
In the world of business or wealth, if they start at the lower level of coaching, get results and make more revenue then they can experience the transformation, make more money, and be ready for that next level package.
If this is for personal development or relationships or their health, they can always go up in their mastery with you.
People are resourceful and can find a way to hire you high-ticket when they see the value and the goal that they want to achieve is strong enough for the transaction that will lead to transformation. But in order for them to see the value in the first place, you want to get them in the door of working with you so they can start experiencing shifts in their life.
Helping you convert your calls to coaching clients for your business is one of the main things I work with clients on inside of my coaching programs.
Tiering your offers is one strategy that leads to more sales and gives you the ability to help more people at the same time! If you’re ready to look at how you can tier your coaching offers and package them up to convert more calls to clients, apply for a free 45-minute “Become a 6-Figure Coach Strategy Session” with me and we’ll start by visualizing where you want your business to be, uncover all of the things that are standing in your way, and then create a simple, actionable plan to make your business goals a reality and get you booking more coaching clients!