How to create an amazing lead magnet

How to create an amazing lead magnet

How to create an amazing lead magnet


Ready to learn how to create an amazing Lead Magnet to help you grow your email list full of people who want to work with you?

Ready or not, I’m about to tell you!

But first…

Why do you want to have a Lead Magnet in your online business?

For me, having a Lead Magnet changed so much in my business for the better! When I was first starting out in business and doing design work for clients, I had to hunt for every single client that I got. I had to bid on projects. I felt like I had to prove myself over and over and over again, every time there was another client who needed work done. My portfolio was awesome, but I was competing in a sea of so many others that most of the time, (now that I’m on the hiring end) these poor clients didn’t have the time to sift through THAT many proposals. I had to do so much in order to get the clients. But it actually didn’t have to be that way. There is a way to rise above the noise and be everything your dream client is looking for and more. It starts with creating a LEAD MAGNET.

When I finally came to this realization after shifing into the online marketing space – SO MUCH opened up for me… and I know, from experience, that so much is going to open up for you as well. Whether you are a coach, a consultant, an online course creator, a service provider, an author, or a speaker… this is for you. When you begin paying attention to building your email list and getting an amazing lead magnet in place, so much is going to change for you.

Because when you build an email list, you are bringing people together who want what you offer. These are people who are leads for your business, people who want to hear from you and who want to learn from you and who want to buy from you.

When you build an email list with a lead magnet, the right way, you will be able to create a profitable business, because you will have leads full of people who want to hear from you and who will become customers and clients for you.

As an example, if I want to take on a new client in my business – let’s say I open a new coaching spot or want to enroll more people into a particular program I am running, all I have to do is simply send out an email and I will get sales from that email, or I will get discovery calls booked from that email and it all is because I had built a list of people who want to hear from me and who love my content.

I would not have this list however if I didn’t have amazing Lead Magnets created in the first place that allowed me to start building this list of people who want to hear for me.

So what exactly is a Lead Magnet?

A lead magnet goes by many different names. It is also sometimes called a freebie, or a free gift.

Essentially, here is what it is at its core:

You are giving something away (typically for free*) in exchange for your new subscriber’s name and email address. You want to create something relatively quickly, that is valuable to your dream client.

*Now there are paid Lead Magnets as well that you can utilize, but that’s a whole other blog post that we could definitely do.

You can have both free and paid Lead Magnets in your business, but I would recommend starting with free just because you’re able to start really building that list quickly.

So essentially it’s something you give away for free that is valuable to your specific audience.

So, first of all, who or do you help in your business? Who is your ideal clients?

Then, what can you create for them that will help point them in the right direction for that next step that they’re wanting to take?

There are so many different ways to create Lead Magnets but essentially at the core, it’s something that you give away for free in exchange for their name and their email address. Once you have their name and their email address, you can keep sending them relevant content that they love and that will keep the relationship going with them so that you’re warming them up to then want to buy from you when you make an offer.

So that is what a Lead Magnet is…. now how do you set it up?

So the very best way to set it up is to actually use an email marketing system.
In my business, I use Ontraport. Ontraport is a more advanced email marketing system that you can use, and I have online courses that teach all about it and how to set it up and what exactly to do. But there are so many different email marketing systems out there. I also teach how to set up Mailchimp and how to set up ConvertKit in my program, the Website in a Week Workshop.

There are a lot of options that you can do, but no matter what, you do want to have an email marketing system of some kind so that you can start building your list.

Next, in order to start building your list, you want to create a separate page on your website that has no menu on it at all. The sole purpose of this page is to share about your Lead Magnet. You’ll share about what this is, and the results that it’s going to help your audience achieve when they decide to opt-in to get the Lead Magnet and implement it. On this page will also be the form for your new subscriber to put in their name and email address. This form automatically puts them in your email marketing system and will send them all emails you set up, dripped out over a series of days.

On the opt-in page, typically you’ll want to show an image of what the Lead Magnet is. For example, if your lead magnet is a guide of some kind, then you would show a picture of the guide. Whatever your lead magnet is, it’s nice to show a little illustration of it. Then next to the image, you’ll have the form where they can opt-in with their name and their email address. Then after they put in their name and email address, on the next page it would say:

“Thank you so much for subscribing, go ahead and click here to download”

or you can say,

“Go ahead and check your inbox because I’m sending you your free gift now!”

So that is how you would set it up. You want to make sure you have the opt in page, and the thank you page, and you want the form on those pages on the opt-in page. You want that form to be connected to your email marketing system, whether you go with Mailchimp, ConvertKit, Ontraport or AWeber.

Whatever it is that you’re using, make sure you have a series of emails that are automatically sent to them as soon as they sign up, because when you can get this in place and it’s all automated you will not have to do anything at all every single time you get a brand new subscriber on your list!

So that’s how you set it up!

Where many entrepreneurs mess up…

The next thing that you’re definitely going to want to make sure that you do (and this is where a lot of people mess up and they are missing out on a lot of opportunities”) is to create your Lead Magnet with purpose.

Create your lead magnet with purpose

So you want it to be intentional. You want to always have the end goal in mind when you are creating a Lead Magnet.

The end goal would be when you can clearly answer this question:

What is the first paid offer I’m going to share with my brand new subscriber?

Once you decide what that paid offer is, then you can create your Lead Magnet to educate your subscriber to the point where they learn about the process, they learn what they need to get in place and then your paid offer is the logical next step for them.

What I see happen a lot is that somebody will create a Lead Magnet, but they don’t quite know how it’s going to translate to clients in their business but they’re just wanting to build their email list. And that’s absolutely okay if you don’t have a clear paid offer yet, but you’re going to want to make sure that your lead magnet’s topic is going to be within the realm of what you’re going to want to sell. So if you don’t have a paid offer officially yet, and you are working on building up your list, you absolutely can do that. My advice would be to at least have a general idea of what it is that you’re going to sell. That way you can keep showing up with free content weekly, and then when you’re ready to actually release an offer they will be primed to purchase from you. So as long as you do that, you will be just fine.

But the problem that I see happening for a lot of entrepreneurs is that you have such a big heart and you just wanna give, give, give and that’s absolutely beautiful to do. But, if you are going to treat your business as a true business and step into the level of CEO in your business and be able to impact people’s lives at a really high level, you’re going to want to have paid offers in your business too. Not just free content.

What I see a lot happening among many great-hearted entrepreneurs is that they will create a Lead Magnet, and give it awat for free (which is good!) but then they aren’t offering anything to them that is paid. So they’re not quite getting the clients that they want. So then they create another Lead Magnet and give that for free and another one and that for free and they keep giving, giving, giving, yet they’re not actually making any offers or you don’t know how they all fit together. Then they burn out. That’s not what we’re here for! We’re here to do our good work in the world!

So, when creating a lead magnet, I recommend at the very least, having a general idea of the paid offer that you’re going to share as they go through your automated email series. You can have people book a call with you so that you can get on Zoom with them. Then you can chat about the different things that they are struggling with on the topic area of the Lead Magnet that you’ve created. Then make an offer to them!  Enroll them into your coaching or your service that you have.

Now, if you’ve had a business for a while but you don’t yet have an amazing Lead Magnet in place – you can uplevel your business so much by adding a Lead Magnet. With it, you can start really building that email list up and have even more leads. So for you, if you have a service or a coaching program or some kind of paid offer already in your business, and you know it really, really well… then what is a Lead Magnet that you can get in place that would educate your subscribers even more and help point them in the right direction to make the next logical step to actually hire you for the service that you provide or hire you as their coach or enroll in your program.

So the Lead Magnet is that education piece that bridges the gap and warms people up to your content and the offers that you have in your business. It’s a bridge that leads your dream clients right to you!

Running your lead magnet on evergreen

I highly recommend focusing on one paid offer per Lead Magnet that you create. That way, it’s a direct correlation and the very first offer that your new subscriber is going to see is the offer that directly correlates with the Lead Magnet that you’ve created. With this, you’ll gain the most opportunities possible with your new leads you’ve brought to your list. Towards the end of the email series that your new subscriber gets you’re going to want to invite them to join you in the paid offer that is the next logical step for them.

What’s amazing about having an email sequence like this in place and running on evergreen (which means it’s continually running without stop) is that it doesn’t take any of your time at all, once it is created. (HELLO FREEDOM!)

So you can be running ads to the opt-in page and have brand new leads coming into your business every single day. Then your automatic email sequence starts every time a brand new subscriber joins your list and it delivers your free gift for you. Then it automatically brings them through the email sequence and then invites them to join you in the paid offer that you have running.

This means:

You could be bringing in the leads every single day and be sharing your paid offers with people every single day.

Imagine how that is going to grow your business tremendously. Imagine that. (It always makes me giddy thinking about it!)

There are so many different types of Lead Magnets that you can get in place.

And I challenge you… if you don’t have a Lead Magnet in place yet, pick one of these and just go! Because when you do it right and you set up this whole system, creating the Lead Magnet, creating the opt-in page, creating the thank you page, creating the automatic email sequence, and you run it….this is going to build your business, my friend.

So I will leave you with a few different ideas of Lead Magnets that you can get in place. Now you absolutely do not have to have ALL of these. I would choose just one of them to start with and make sure it goes along with what your paid offer is going to be, after they go through your email sequence. So it creates your Lead Magnet with your paid offer in mind.

Some of the easiest types of Lead Magnets to get in place that works super, super well are:

#1) A Free Guide
A free guide works really, really well. It’s super simple to create. You could create like a one to three page guide, have a great cover image on it and then have the actual guide content. Then on the last page, have the invitation to book a call with you or to actually join your paid offer, if it’s a lower-tier paid offer that you are selling. Guides work super, super well in building your email list.

#2) An eBook
This digital pdf book could be maybe like five steps for something or three different main points that you want to cover. It can be so simple. It’s crazy not to have one in place. If you don’t have a Lead Magnet yet it probably just means that you’re overthinking it. You can create a three pager and put it on Evergreen, run ads to it, build your email list, and get in the game of online business and help more people.

#3) A Checklist
You can bring together a simple checklist of things that your dream clients would find valuable that maybe they don’t have this compilation of items on a list that makes it simple for them. You can create a checklist or you can create a

#4) A Worksheet
You could create a little worksheet to help your ideal client think through something specifically relating to what you teach in your program or what you do with your service.

#5) A Quiz
Something else that’s really easy to get in place is a quiz. A quiz is really easy. People love quizzes!

#6) An Audio or audio series
You could do a little audio series that could be really easy, or just even one audio. Instead of creating a podcast episode you can record and package that up as a Lead Magnet. It can be so, so simple.

Oftentimes we overthink things and indecision is the very thing that is separating you from the business you want and growing your email list.  All of the tools are there my friend, all of them are right there in front of you. All you have to do is decide on the paid offer that you want to sell the most and then create a Lead Magnet that will help you to build your list and sell your paid offer and get more people the help that they need because that is what your business is here for, right?

Those are a small list of some easy Lead Magnets that you could get in place. So if you don’t have one yet I recommend just deciding on which one you’re going to do from the list above and then make it happen this week and then let me know all about it!

Now, if you already have Lead Magnets in place in your business and you’re wanting to go to that next level you could absolutely create a recorded training or you could do a live webinar or you can create a tool or a template aor you can run a free challenge as well. Those take a little bit more planning to create than the more easier types of Lead Magnets.

What’s interesting is the easier types of Lead Magnets typically perform even better with your ad spend because they are quicker for your ideal client to take and to get the content that they are looking for. Whereas like a recorded training or a webinar there’s a little bit more of a commitment involved in that in their time investment. So typically the cost for ad spend is a little bit more on those types of Lead Magnets, but on the flipside, you have a more committed lead on the end of it. So it just depends on end goal and strategy you’re after.

But if you don’t have anything in place yet in your business, go for an easy lead magnet and run with it! Get it in place as soon as possible so that you can start building your list and pointing ads to that opt-in page that gives away your free Lead Magnet.

Then as you grow your business, you’re going to be getting lots of different Lead Magnets in place. But you’re going to find that there will be a few that you keep coming back to again and again for your specific business because they work so extremely well in building your list.

Now, I’d love to hear from you! What Lead Magnets you have created in your business that you love and that have worked for you? Make sure to let me know in the comment below or join my free Facebook group, Women Entrepreneurs Building Online Empires and let me know there!

Lastly, if you don’t have a Lead Magnet in place – get one as soon as possible because it will truly change the game for you!

Your strategy for clients and sales in your online business

Your strategy for clients and sales in your online business

Your strategy for clients and sales


Do you have a clear way to get clients coming into your business?

If not, then this is certainly the episode for you to learn from. Even if you do have a clear way to get clients into your business or for bringing in sales for your digital course or product, you can never be too clear and honed in on your specific strategy for money.

There are four distinct steps in order to create a good strategy for money in your business.

Let’s dive into each one of those steps briefly so that you can understand how they all fit together. You’ll want to map these out in order and make sure that the steps are all working together so you have that full picture strategy in your business and you know exactly how you’re going to be bringing in the clients and the sales.

So the four steps are:

#1) What are your paid offers?

So your paid offers are those signature offers in your business. I recommend you focus on one or two of them at a time as the main offers that you are selling. Now, you may have a lot of offers in your business, especially if you’ve been in business for a while! Oftentimes what happens is that you do end up having a lot of different offers and different ways that people can work with you. There is no real problem in that, when you structure them right, and they each serve a purpose. However, where I see most people go wrong when they have a lot of different offers in their business is that it prevents them from actually marketing anything with focus. I see people get confused as far as which paid offers they really want to focus on and market. But the thing is the key to good online marketing is that you have a clear, distinct offer that you are selling. And then once you enroll somebody into that offer, you can always offer an additional offer on the backend as that “next step”.

So let’s say that they have enrolled in a specific offer that you are clearly marketing….

Let’s say in my example, I offer coaching.

And in my business, I do private business coaching where I work one-on-one with a client and then group business coaching in my program, Your Business Design Academy. So those are my two core offers that I have.

Many times what people will do is they will also do an add on an additional offer after we’ve been working together for a while. However, it’s important to note that I don’t spend my time marketing these offers to anyone but instead simply show up and share these offers with my exisiting clients, if they want them. So, I only offer it to those who are in one of those two business coaching programs. And that would be an offer for like a website design, for example or creating a new funnel. So, I market my coaching, and then when we start working together, and then when it comes to that time in their business to create a website or to create a sales page or to create what may be a new funnel for their business then they can add that on to their package, if they want. It’s an added value that I bring to help them move things forward faster. But, it’s never a requirement to go through me for these key pieces they need.

My focus though, is the actual coaching because that is what I want to sell the most of in my business. That is where my message and passion is above all else. That is my signature offer.

So what are your signature offers?

This is a really great time for you to hone in on what are those key offers that you are really wanting to be known for in your business.

What is it that you’re wanting to help people with the very, very most? What are those offers?

Those are the one or two core offers that you’re going to want to focus on. Because when you do that, you can always have people add on different offers on the backend. So, they don’t need to go anywhere! You’re not missing out on anything, instead, you’re gaining so much more because you have a clear focus for your marketing.

AND, the clearer you get, the more clients you will get as well.

So that’s number one, what are your main paid offers? And if you are just starting out in business, that is okay. You do not have to have a lot of add on offers. In fact, you don’t have to have a lot of offers in your business to start at all.

All you need to start with is one really good offer that people will pay you for.

So what is that gonna be for you?

#2) How will you get in front of your clients?

You’ve got to know where your dream clients are online. Then, decide how will you get in front of them.

What are the key platforms that you’re going to show up on within your business in order to get in front of your clients?

Now, when you’re doing this, you don’t have to stretch yourself then.

You do not have to be everywhere at once in order to get clients.

I would actually recommend choosing a couple key places that you are showing up in and just show up consistently with value in front of your ideal clients. How do you show up with value? Show up and show how much you CARE. Give your audience helpful insights and solutions and share case studies of what has helped others. Show up and truly help people before ever even asking for any kind of invitation into your paid offers. You’ve definitely got to be talking about your paid offers but you want to first show up with value. So what are some different nuggets of information and content, and value that you can actually be giving to your ideal clients? What are those different little pieces of content that you could create, and then you can be posting and getting people interested and wanting to work with you?

#3) What is your irresistible opening offer?

So what exactly is an opening offer? An opening offer goes by many, many different names. You probably have heard many of these. It could be called a “lead magnet” or a “freebie” or a “free gift”, or oh goodness, there are so many different names for what this is called. But essentially it is the very first touchpoint with your business that most people are going to have. Sure, they could find you on social media on whatever platform it is that you’re going to be utilizing the most to get in front of your clients. But your irresistible first offer, your lead magnet is something that you are typically giving away for free in exchange for your new subscriber’s first name and email address. This way you can be building your email list full of people who are excited to hear from you, to learn from you, and then to buy from you.

The very best way to build your email list is to create something that is valuable to your audience. You want something that you can give away for free in exchange for their email address. And ESPECIALLY when you are running ads, like Facebook ads or any kind of ad what you’re going to want to do is instead of pointing them just directly to a random page on your website, like your homepage where there’s a lot going on, you want to point them to a single page that gives them the opportunity to join your email list in exchange for receiving the free gift that you have for them.

This free gift can be a lot of different things, but it does not have to take a lot of time to get in place for it to be valuable. You could create a little guide if you would like. Let’s say it could be a one to three page guide, that does a quick overview of the different points that really you’re taking your clients in your paid offer through.

The very best lead magnets will educate your audience, give value on the specific thing they are wanting help with, and then point them into the direction of your paid offer as the next logical step to take. So, the lead magnet you create should be directly tied to the core signature paid offer that you are selling.

Your lead magnet is essentially giving people a taste of what it’s like to work with you, because you are showing up with value and you are educating them on the steps that they need to take. Then, when you’re educating them on the steps that they need to take, the next logical thing for them to do is take those steps.

Now sure, they can take the guide and they can get a lot of value from it. They could try to do things on their own, and many, many people will. And that is absolutely okay. You are there to show up with value to help others. But those who are wanting to really take that next step are going to take that next step and continue learning from you until they’re actually ready to book a call with you or sign up for your program, or but your course – whatever it is that you offer people. So, have this in place in your business. This is definitely a very key step in creating your money strategy for your business.

#4) What is your nurture plan?

First, what exactly is a “nurture plan”? A nurture plan is your plan for how you will be showing up with free content for your audience. You want to show up for your audience so you can “nurture” your relationship with them. This way, you will keep them engaged with your content so when they are ready to buy, you will be the person they buy from because they know, like, and trust you.

This content is 100% free content , which means that nobody has to opt-in with their name and email address to gain access to it. They get this content if they’re on your email list, as well as anybody who is on any of the social platforms that you show up on and you share value with.

So what is your nurture plan? How are you going to continue a relationship with your subscribers so that you keep them warmed up and you are building trust with them so that when they are ready they will reach out and buy from you.

As a little example, my nurture plan is my podcast which I take the transcript from and turn into this blog that you are reading right now.

So I show up and I create different episodes weekly and release on my podcast. Then I share this episode with everybody who is subscribed to my podcast, as well as anybody new who stumbles upon my podcast. I also share my latest episode with my email list, as well as the social platforms that I show up on as well.

So my podcast is my 100% free value content that I create once a week. That is what I do. But there are so many different ways of creating free content to nurture your audience. You don’t have to have a podcast. You just need to know WHAT you are doing.

Whatever it is that you do, show up with valuable content and insights that YOUR IDEAL CLIENT wants. Don’t think of your nurture content as “free” or “less than” the work you are doing with your clients. This will only attract people who only want free content. Instead, show up with value that your dream clients want. When you do this, you will be attracting your dream clients to you, the caliber of client that you want to work with. How you show up is everything!  Just be real, and authentic, showing up and sharing that you care. Share valuable content that’s going to help them move things forward. I create my free content as an additional resource for my paying clients, as I tackle many of the things that we cover in our coaching together, but am able to expand upon it in different ways so that even more people who are facing the same thing can hear what to do or gain more clarity on what they need.

There you have it! Those are the four steps you’re going to want to get in place to create a well-designed strategy for your business that brings you leads, clients, and sales WITHOUT burning you out. It is my mission to help you intentionally design a business that SERVES YOU, vs. you serving your business and then wondering why you started it in the first place. Because you can create a business that brings you the income you want, the time freedom you want, and the impact you want to make in the world, doing the work you are passionate about.

If you want to dive even deeper into developing your unique money strategy for your business, I take you through every step, this month (and any month you join) in my group coaching program, Your Business Design Academy. You’ll get an entire training video every month, a workbook to go along with the material you are learning, a monthly coaching call with me and specific action steps to do every week as you work on creating and implementing your money strategy that will give you the clear pathway to more clients and sales in your business.

Go ahead and work on those steps and get it in place in your business, and make sure to tell me all about it, okay? I love hearing about your specific strategy for money and for all that you’re doing in your business and how you’re showing up and helping your audience. And if you have any questions, post them below! I may do a podcast episode on it just for you!

For your success,

Your word of the year [Raw & Vulnerable]

Your word of the year [Raw & Vulnerable]


Have you chosen your “Word of the Year?”. 

You have probably heard about the word of the year idea. 

Maybe you have even set one in the past, but perhaps it didn’t do much for you and you’re wondering what exactly you’re missing… 

Or maybe you have no idea what I’m talking about and this is your first time hearing about the idea of having a “word of the year”. 

Whatever your experience has been with the Word of the Year, my newest podcast episode is a must-listen, especially as we are in the very first week of this brand new year. I get RAW AND VULNERABLE in this episode and share about how this past year has been the best year yet for choosing a word, and why. 

Having a word of the year has guided me and grown me in so many ways over the years, and when you do it right, you can experience the same! Listen to the episode by clicking above!

Then let me know below:

If you have chosen your own word of the year, WHAT IS YOUR WORD? I would love to hear and cheer you on to making that your reality!

A letter from your future self

A letter from your future self

One of most powerful exercises you can do to set yourself up for the most impactful year in your business is to consult with your future self.

Imagine yourself, one year from today. This is the “You” of the future. One year into the future. 

What has she made happen?
How did she do it?
What was she thinking when approaching the opportunities and ideas that popped up for her throughout the year?

Whatever you want to achieve in the year ahead, you can absolutely do. 
One of the best ways to do this is to receive a letter from your future self… but first, you have to write it!
Tune into this episode where I show you how.

Let’s make this the best year ever for your business!

You can do it. You just need the right tools and take the right action.

The 3 lessons I would have paid to know

The 3 lessons I would have paid to know

How exactly do you properly close a year like the one we just had? It’s been a year of unpredictability that many of us have never seen before…

What do you do with that?

Your strength and your power is found in realizing what parts you CAN control and letting go of what you can’t. When you try to control outside things, you lose your peace. When you accept what is and focus on the things you CAN control, you are at home with yourself. From THAT place, you can create anything you want!

Ahead, you have a completely blank slate of a year to do with however you please.

But in order to be fully equipped to go into this new year, I urge you to own your power and not let this year be one that you’re running from. Instead, what can you take and learn from it to power you up as a person? To make you more ready and equipped for whatever comes your way in the new year?

What are the 3 biggest lessons you would have happily paid to have known in advance?

Think about this. Truly think about this.

What are the lessons that you learned this year, that if you had known them before you started this year, it would have saved you so much time or would have given you the ability to make so much more money?

This is an end of the year reflection, that when you do it, you will be able to take the best things you learned into the new year. The things that have shaped you and grown you as a person. By intentionally taking them into the new year with you, you take the best of the year with you and rise above it instead of wanting to run away from it.

I share my 3 biggest lessons in today’s podcast episode. Take a listen and let these sink in.

Then, I’d love to hear what your biggest lessons have been in the past year! Post in the comments below. It’s been a crazy year. It may not have ended up how you expected. But you have the power to uncover the lessons that you’ll take into the new year. Sit down and see the lessons that have come from it.

These are the lessons that will propel you forward and move you to creating the most impactful business and extraordinary life, in the year ahead!

Today is your day! Life is short and your dreams are worth it.

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