Did you know that there are 3 steps to online marketing?
Press play on today’s podcast and Learn the 3 essential steps of online marketing so that you can make more sales in your business!
Today I want to share something that is really important for you to know if you want to bring in more sales into your business. When I first started out, I didn’t know this simple formula, so I wanted to make sure that since I now have figured it out, that I share it with you, too – so you can get it in place immediately in all that you do online.
When it comes down to it, there are 3 steps to your online marketing that you want to have in place in order to bring in new people and get them excited to buy from you and then convert them into a lifelong customer!
It is our job as entrepreneurs and the difference makers of the world to make sure that our marketing covers all 3 of the areas that I am about to share with you, if you want to be super effective!
Every single person that comes in contact with your brand goes through a series of 3 stages.
They go from cold, to warm, to hot.
➤ STEP 1
First Exposure to your brand (COLD LEAD)
When somebody has never before heard of your brand, and are coming across you for the very first time, and then they have their very first experience with you, they are considered a cold lead. Whether they find you through an ad, a media outlet, a referral, a podcast, your blog or website, or on YouTube, or any other way they could first come in contact with you, this is considered their first exposure to you. It is very very rare upon first exposure that somebody would just jump straight to buying from you. Yet, many entrepreneurs wonder why they are doing all of these things in getting themselves in front of their audience, yet nobody is actually buying. The problem isn’t the exposure. The problem typically is that they don’t have the other two steps in place, or are missing one of the other two steps. You have to have all three in place in your business in order to gain true traction. So, once somebody comes into contact with you, in order to take them from being what’s considered a cold lead to warming them up, you need to start building trust with your audience.
➤ STEP 2
Nurture Your Audience (WARM LEAD)
So, step 2 is nurture your audience, which will turn them into warm leads. You wouldn’t buy from somebody if you didn’t think that their product or program would help you, so why would they be any different? Start building a relationship with them, before every asking for a sale. Start helping them so that they can clearly see that you are a person that cares about their situation, and can actually help them achieve the result that they are after. How do you build this relationship? One of the best ways is to get their email address, and go through a series of videos or a challenge where you are helping them obtain a specific result, and then once they achieve this result, you have built up trust with them, and when you build trust, you have warmed them up! Now, it’s time to invite them to take the next step with your paid offer. Once they have been warmed up, they have already decided for themselves at this point whether or not you can help them and whether or not they are ready to buy from you. So invite them to purchase, and those that do have turned into a HOT lead for your business.
➤ STEP 3
Purchase Your Paid Offer (HOT LEAD)
Now, that they have purchased, it is time for the most important job of all. With your paid offer, the MOST important thing is to deliver on what you promised, and then some. You want to blow them away by bringing them the results! You want to keep your clients happy. Because when you take care of your clients and they see results in their life because of the work they have done with you, you bet that they will be talking about you to others who need what you are offering, and then you start to snowball this 3 step cycle and grow bigger and bigger and bigger!
Our job in our business is to make sure that each of these areas are first setup in our business and then once they are set up, our job is to continually make them better and better. But if you don’t have these setup yet, you just need to start. You just need to begin!