I’m really excited to be talking with you about this because it will help you bring in more clients into your business. We’re talking about the three biggest things you’ve got to have on your website in order to book more calls, more discovery calls, which will turn into more clients for your business.
This is for you if you have a higher-tier offer that you provide in your business. It could be a private coaching program or a group coaching program, or if you provide a service to your clients.
So what are the three things that you want to make sure that you have?
#1) Branding with Personality
So the first thing that you want to have, number one, is that you want to have branding across your website that reflects your personality, that shares who you are as a person.
Now, why is this important? It’s important because people want to work with people.
People want to work with people that they feel like they know and that they certainly like, and that they can and trust. So, if your website currently does not reflect who you are as a person – if it has no personality…
if it’s “blah” and you’re ashamed to share it – it’s not going to truly bring in the clients that you want to work with, the high caliber clients that you want to have.
So your website needs to have good visual branding that shares your personality with them. The colors on your website, the fonts that you’re using, your photography, all of it needs to play and work together harmoniously in order to bring in more clients.
When you have a look and feel that is truly your own..
One that is unique and not cookie-cutter…
One that reflects who you are as a person…
people are going to resonate with that.
So you want to make sure you have that across your website.
#2) Conversational Website Copy (the words on your website)
You want to have website copy that also communicates your message.
So, whereas your branding communicates who you are and works to resonate and attract your client through visuals – your website copy needs to also bring your clients to you through words.
It’s super important to have a clear message and talk directly to your ideal client.
So what stories are you sharing on your site? Does their copy reflect what your message is all about?
Is it clear what your client, your end client, is going to receive when working from you?
Are all of those things clear?
Does your website copy reflect what you are all about and the value you provide your clients with?
Is it conversational in tone? Is it something that people actually want to read? You’ve got to make sure your website copy does this.
When it does, you’ll connect with the people you want to help and bring more clients to your business.
#3) A Clear Call-to-Action
On your website, do you have a clear call to action to take that next step with you? Do you even know what the next step is that you want your website viewers to take? Is it clearly communicated on your site?
Do you want them to go to a booking page to book a call with you?
Or do you want to take them to a checkout page to actually check out and make the purchase to work with you?
What is your plan?
What is your process for bringing people into your business through your website?
You’ve got to have a clear process in place so you are creating a good experience for your new clients.
From start to finish, we want to create a beautiful experience for your clients.
All the way from when they first hear about you and your brand to when they are actually on your website and looking through your content, and then realizing, that you are the person to help them with the problem that they face, and then to actually book that next step with you and become a client.
Now I want to hear from you.
Do you have these three things implemented on your website?
Let me know by commenting below or heading over to my free Facebook group community “Women Entrepreneurs Building Online Empires” where we can hang out there.
I’d love to hear from you!
Do you want to learn how to build your own website? I’ll walk you through everything you need to know step-by-step in my program, the Website in a Week Workshop. Click here to read all the details and get yourself signed up!
For your online success,